LEARN HOW TO:

• Understand the difference between the types of data 
• Determine which data is right for you
• Go beyond canned topline reports
• Provide retailers with what they really want
• Get the most from the data
• Identify the most important measures you need to grow your brand
• Properly use the measures – accuracy matters
• Differentiate your brand from the competition
• Stand out on a crowded shelf
• Segment data around the way consumers shop the category
• Deliver actionable insights to drive sustainable sales 
• Tell a compelling story with data