LEARN HOW TO:

• Look at the category from the customer's perception
• Help retailers use their product assortment to communicate their values and what makes them unique in their market
• Identify what factors to consider when analyzing a category's product assortment
• Go beyond canned topline reports
• Avoid the pitfalls of disappointing customers and missing sales from relying on the Pareto curve
• Determine which product assortment strategies drive sales
• Tell the difference between a standard ranking report and my custom efficient assortment report and why this matters
• Know the importance of looking beyond the retailer when identifying the right assortment for your category
• Identify replacements for items that are not driving sales 
• Tell a compelling story with data