Extend your runway one focused day at a time.
Download 30 Days To Extend Your CPG Runway Blueprint and use the practical workbook to build a stronger foundation, protect margin, improve execution, and create sales momentum.
Get the free 30-day blueprint.
Use it with your team to build clarity, align priorities, and decide what to fix first.
Build the foundation
Clarify your business priorities, true costs, retail story, and strategic gaps before growth creates more pressure.
Protect the runway
Find where cash, margin, trade spend, execution, visibility, and decision quality may be quietly leaking.
Create momentum
Turn retail clarity into a practical operating rhythm your team can discuss, scorecard, and act on.
Most brands do not run out of passion. They run out of clarity.
Sales growth can be exciting and dangerous at the same time. The wrong growth can hide weak forecasting, trade waste, deductions, inventory pressure, broker drift, poor execution, and promotions that rent volume without building demand.
The goal of this challenge is not to collect more information. The goal is to slow the business down long enough to see what matters, align the team, and decide what to fix first.
Cash Pressure
Growth can drain cash when costs, trade spend, inventory, and deductions move faster than discipline.
Margin Compression
The brand may be growing on the surface while profitability quietly weakens underneath.
Decision Drift
Founders get buried in activity when the team is not aligned on the few decisions that matter most.
A practical 30-day roadmap for stronger retail growth.
- How to build a stronger retail-ready foundation
- How to understand true costs and protect margin
- How to create a selling story retailers can understand
- How to improve execution before it damages velocity
- How to maximize promotions without wasting trade dollars
- How to strengthen category leadership thinking
- How to turn retailers into stronger partners
- How to convert occasional shoppers into loyal evangelists
- How to compete smarter against larger, better-funded brands
Build clarity, align the team, and choose what to fix first.
Use the workbook as a working document. Discuss the lessons with your team. Capture the most useful insights. Then choose the small number of actions that protect cash, improve execution, and create profitable growth.
See the business
Identify where cash, margin, execution, visibility, and decision quality may be leaking.
Build the system
Strengthen the foundation, scorecards, playbooks, and retail story behind sustainable growth.
Create momentum
Turn the learning into one priority, one owner, one scorecard, and one clearer next step.
Practical retail clarity from someone who has been there.
I'm Daniel Lohman, CPSA, founder of Retail Solved and host of Bulletproof Your CPG Brand. For more than two decades, I've helped CPG founders improve execution, protect margin, strengthen retailer relationships, and compete smarter at retail.
- 20+ years in retail and CPG
- Certified Professional Strategic Advisor
- Founder-first, practical guidance
- Host of Bulletproof Your CPG Brand
- Built from real-world retail, trade, and category experience
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Frequently Asked Questions
Who is this challenge for?
This is for CPG founders and growth-stage brand teams that want a practical roadmap to protect runway, improve execution, and build a stronger retail-ready operating rhythm.
Is this only for brands already in retail?
No. It can help pre-launch, emerging, and growth-stage brands think more clearly about costs, execution, customers, promotions, retailers, and category leadership before mistakes become expensive.
Is the guide really free?
Yes. Enter your email and you'll get access to the 30-day blueprint.
Do I need to complete it in exactly 30 days?
No. Use it at your own pace. The 30-day structure gives you a practical sequence, but the real goal is clarity, alignment, and action.
What happens after I download?
You'll receive the guide and occasional practical resources to help you protect runway, improve execution, and compete smarter.
Before growth burns more cash, build the system behind it.
Download the free 30-day blueprint and start protecting runway one focused decision at a time.