Never underestimate the power of story telling on your packaging
By Daniel Lohman, CPSA|2020-08-10T20:51:43-06:00November 14th, 2018|Brand Engagement, Tip Of The Week|
About the Author: Daniel Lohman, CPSA
Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.