1
The agreement is incomplete
Dates, SKUs, promotion depth, case expectations, displays, signage, pricing, responsibilities, and proof requirements are not specific enough.
C23 • Effective Deduction Management
The deduction hit your invoice today.
The preventable mistake may have happened weeks earlier.
Build the Deduction Prevention System for one retailer and stop treating recurring cash leaks like random accounting problems.
One retailer
One recurring deduction
One prevention plan
Regular price: $297
Founder access
$97
Protect My Cash Flow | $97
Instant access • Practical course • 14-day guarantee
The big shift
Deductions are not simply a back-office problem.
They often reveal where agreements, pricing, forecasts, execution, ownership, or documentation broke upstream.
Stop chasing the same deduction after it happens. Fix the operating system that keeps creating it.
Course preview
Learn how to trace one deduction back to its root cause—and prevent the next one.
C23 connects promotional agreements, pricing integrity, forecasting, accountability, and documentation into one practical prevention system.
C23 Video Embed Placeholder
Paste the Voomly embed code here when available. This block is responsive and can be replaced directly.
Why deductions keep repeating
The cash disappears at the end of the process. The cause usually begins earlier.
2
The operating handoffs fail
Sales, finance, operations, brokers, distributors, retailers, and stores are working from different assumptions, files, timelines, or pricing tables.
3
The brand cannot prove what happened
Agreements, confirmations, audits, forecasts, delivery records, execution proof, disputes, and settlements live in different places—or were never captured.
What you will learn
Turn one recurring deduction into a prevention system your team can repeat.
- Classify the deduction as valid, invalid, avoidable, recurring, or still unknown
- Trace the issue upstream to the agreement, price, forecast, order, shipment, execution, or proof
- Build promotion agreements with contract-level precision
- Audit pricing across retailer, distributor, warehouse, and internal systems
- Use forecasting and inventory planning to prevent operational deductions
- Create clear ownership across sales, finance, operations, brokers, and distributors
- Build a scorecard that captures deadlines, execution, exceptions, and next actions
- Centralize the evidence required to prevent, dispute, recover, and learn
The Deduction Prevention System
Five operating disciplines protect the same cash.
Software can organize information. Recovery specialists can help dispute claims. The brand still needs an operating system that reduces preventable deductions upstream.
1. Clear promotional agreements
Define dates, UPCs, depth, terms, inventory, execution, signage, ownership, proof, and exception rules before the event.
2. Pricing integrity
Confirm that base cost, list price, promotion price, billback, warehouses, and systems all reflect the same approved terms.
3. Forecasting as margin protection
Connect the event mechanics to expected lift, inventory, order timing, seasonality, competition, and post-event risk.
4. Scorecards and accountability
Track the owner, deadline, target, actual, variance, exception, evidence, correction, and next action.
5. Centralized documentation
Keep agreements, pricing, forecasts, confirmations, delivery records, audits, disputes, and settlements in one evidence system.
How I learned it and earned it
I learned early that recovering cash after the fact does not fix the system that leaked it.
The Unilever lesson
Early in my career at Unilever, I spent significant time chasing deductions—including claims that should not have been paid. I was told deductions were already part of the cost of doing business. That experience changed the direction of my work. I became focused on understanding the mechanics behind trade spending, identifying the upstream cause, and protecting cash before the same problem repeated.
This course is educational. It does not replace legal, accounting, tax, retailer-policy, or claims-recovery advice.
The quick win
Build one Deduction Prevention Plan.
Choose one recurring deduction at one retailer. Diagnose the root cause, repair the process, organize the proof, and define who owns the prevention step going forward.
Your first Deduction Prevention Plan
1. Deduction and financial impact
2. Root cause and process failure
3. Prevention control and owner
4. Evidence, deadline, and escalation
5. Review date and next-decision rule
What changes
Move from deduction clean-up to cash-flow protection.
Before
- Deductions feel random
- Cash-flow surprises arrive after the event
- The team disputes the symptom without fixing the cause
- Pricing and promotion records conflict
- Documents are scattered
- No one clearly owns prevention
After
- Recurring deductions are classified and traced upstream
- Agreements and pricing are confirmed before the event
- Forecasts connect to inventory and execution
- Owners and deadlines are visible
- Evidence is organized and dispute-ready
- Every deduction improves the prevention system
Industry credibility
Deduction prevention sits where trade strategy, retail operations, finance, forecasting, and execution meet.
I have spent decades helping brands understand the operating mechanics behind retail growth so they can protect runway, improve execution, and make better commercial decisions.
Your instructor
Daniel Lohman, CPSA
I help emerging CPG brands connect trade spending, retailer requirements, shopper strategy, forecasting, execution, and financial discipline so that growth does not quietly destroy cash flow.
C23 helps you turn one recurring deduction into a practical prevention system your team can understand, own, document, and improve.
Frequently asked questions
Still deciding?
Does this course recover deductions for me?
No. C23 is a prevention and operating-system course. It helps you diagnose root causes, improve documentation, strengthen controls, and become better prepared to dispute or recover claims. A recovery specialist, accountant, attorney, broker, distributor, or other professional may still be useful.
Are all deductions preventable?
No. Some deductions are valid, some reflect retailer or distributor errors, and some arise from circumstances the brand cannot fully control. The goal is to identify recurring and avoidable deductions, improve recoverability, and prevent the same process failure from repeating.
Can I outsource deduction management?
Yes, but do not outsource ownership of the operating system. Any service provider will still need accurate agreements, pricing, forecasts, shipping records, execution proof, correspondence, and escalation rules from your team.
Where should I start?
Start with one retailer and one recurring deduction family. Quantify the cash impact, map the process from agreement through settlement, find the failure point, assign an owner, and define the control that should prevent the next occurrence.
Do I need special software?
No. Software can help organize and scale the process, but the first win comes from clearer agreements, aligned pricing, better forecasting, explicit ownership, and organized evidence.
Is this legal or accounting advice?
No. The course is educational. Promotional agreements, disputes, accounting treatment, tax implications, retailer terms, and legal rights should be reviewed with the appropriate qualified professionals.
What is the guarantee?
You have 14 days to review the course. If it does not give you practical ideas you can use to improve a real deduction-prevention process, email Retail Solved and your purchase will be refunded.
Important: Deduction practices, documentation requirements, dispute windows,
retailer policies, distributor processes, and accounting treatment vary. Always confirm the current requirements
for the specific retailer, distributor, agreement, and claim.
Protect the cash you already earned
Stop paying for the same preventable process failure again and again.
One retailer. One recurring deduction. One prevention plan.
Instant access • Regular price $297 • 14-day guarantee
