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You already asked for one practical guide.
This Toolkit gives you the rest of the map — 25+ practical resources to help you protect margin, improve execution, reduce avoidable mistakes, and make better retail decisions with the resources you already have.
Less than the cost of one avoidable retail mistake.
And the value compounds across every SKU, every retailer, every promotion, every deduction, and every execution decision.
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Why founders trust Daniel
Practical retail clarity from someone who has helped brands compete on shelf, improve execution, and make smarter growth decisions.
Get an MBA in entrepreneurship!
Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship
Scott Jensen, CEO - Rhythm Superfood and Stubbs Legendary BBQ Sauce
Expert advice to empower your brand!
Daniel is a very committed and passionate strategic adviser and advocate for companies seeking category management insights and solutions. In the short time we've contracted Dan's services, he has brought significant value to GoMacro and continues to provide guidance and direction to help with our growth objectives. Dan has the keen ability to see things from the 500 ft. level and to bring it down to actionable strategies that help organization grow and compete in a crowded landscape.
Darian Alioto - Vice President Sales - GoMacro
Dan, an excellent advisor, coach, analyst and strategic planner
Dan Lohman was one of my trusted Advisors through the Innovation Center of the Rockies. Dan knows everything about products on the shelf, what sells, financial projections, spread sheets, packaging and design and mistakes not to make. Fantastic at data collection and spreadsheets, Dan developed an extensive Cost of Goods spreadsheet that will have lasting value for us so that we know at any given time our true cost of goods sold. Dan was highly effective in sharing his expertise in so many areas.
Jody Nagel - Founder - Boulder Granola
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