Course Curriculum

How To Get The Most From This Course

Introduction – How To Plan For Success In 2024 And Beyond

Day #1 : How To Launch A Profitable Food Business

Day #2 : Understand How Your Business Works

Day #3 : Surround Yourself With Trusted Advisors and Experts

Day #4 : How To Set Yourself Up For Success In Business

Day #5 : How To Develop Strategic Goals With Accountability

Day #6 : How To Hire Wisely To Fill Strategic Skill Gaps

Day #7 : How To Know The True Cost Of Your Products

Day #8 : How To Master Your Why – What Problem Do You Solve

Day #9 : How To Convert Your Dream Customers Into Loyal Evangelists

Day #10 : How To Create A Thriving Engaged Community Around Your Brand

Day # 11 : How To Become A Great Story Teller – Engage Customers

Day # 12 : How To Make It Easy For Shoppers To Find And Buy Your Brand

Day # 13 : Use Clarity And Consistency To Amplify Your Message

Day # 14 : Identify Your Ideal Retail Partner, Including On-Line

Day # 15 : How To Become A Trusted And Respected Retailer Partner – A Category Leader

Day # 16: How To Use Data Analytics – The Roadmap To Future Sales And Profits

Day # 17: How To Use Fact-Based Selling To Give Your Brand A Sustainable Edge

Day # 18: How To Make And Sell Products Your Customers Want To Buy

Day # 19: How To Become An Expert In Your Retail Partner

Day # 20: Knowledge Is Power, How To Win At Retail

Day # 21: How To Know The Value Of Your Promotions – Prioritize Trade Marketing

Day # 22: Maximize Productivity, Prioritize Important Tasks And Block Time

Day # 23: Be Laser Focused, Say “No” to Distractions

Day # 24: How To Use Management By Objective To Maximize Sales (MBO’s)

Day # 25: How To Ensure Flawless Execution Using Scorecards

Day # 26: How To Develop Performance Indicators To Maximize Results

Day # 27: Master Story Telling, The Power Of A Unified Voice

Day # 28: How To Create A Sustainable Advantage For Your Business, Know Your Competitors Strategies

Day # 29: Look For And Close Category Gaps And Opportunities

Day # 30: Help Your Retail Partners – What Retailers REALLY Want!

Day # 31: Welcome to the Conclusion: You Are Now A Category Leader

Next Steps