Day # 21: How To Know The Value Of Your Promotions – Prioritize Trade Marketing
Tip of the day:
The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your recommendations.
For Additional Inspiration:
25% of your brand's gross sales are tied to your trade marketing efforts and yet over 70% of your trade spending is wasted or ineffective. The primary purpose of a promotion is to introduce your products to new shoppers.
Tired of feeling like an ATM machine? Wish you knew how to get more runway to scale your brand along with a higher ROI from your promotional spending? That’s what this course is about, helping you grow and thrive by getting your products onto more store shelves and into the hands of more shoppers.
Stop Wasting Money! Want To Know How?
Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
