LEARN HOW TO:

• Assess the health of your brand and the health of your competitors brands
• Gain the skills necessary to improve your brand health by focusing on the factors that matter most to your longterm success 
• Leverage the strength of your brand with retailers to gain profitable distribution, incremental merchandising, increased sales volume, and more category shoppers 
• Differentiate your brand as a category leader which could mean incremental merchandising and promotional opportunities
• Make it easier for your loyal shoppers to find your products
• Be much more than an ATM machine to retailers, brokers, distributors, and agencies 
• Gain merchandising skills that your competitors lack giving you a substantial competitive advantage
• With persistence and flawless execution, retailers will look to you first for advice and council