Recap

Make sure to listen to all of these podcasts below:

SECRETS 010 Retail horror stores – retail pitfalls to avoid

All brands go through growing pains, even established big brands. Hear about real-life brand marketing and execution failures. Learn how to avoid the pitfalls and dangers to give your brand a significant competitive advantage.

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves.

SECRETS 023 Salesmanship 401 – In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions

Sales are the key to every brands success. Learn effective ways to ensure that your sales strategy is consistently communicated to shoppers, retailers, brokers, investors, and more. Learn innovative product demo strategies to accelerate your brands growth

SECRETS 024 The 10 most important things every brand MUST do to be successful

Every brand's success can be traced back to how well they execute fundamental strategies. Small nuances in the way brands plan, implement, & collaborate with retailers can set you apart as the category leader giving you a sustainable competitive advantage

SECRETS 030 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course.

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky's Market

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs.

SECRETS 045 The importance of a solid business strategy with TJ McIntyre of Bobo's Oat Bars

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations

SECRETS 054 What retailers really want — insider secrets to getting on shelf with Mathis Martines of Enlightened / Formerly Kroger

All brands wish for a crystal ball wanting to better understand retailers. Retailers want brands to take a leadership role in their categories and they want actionable insights they don’t have access to. Effective story telling is what sets brands apart

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies 

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

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