Grow sales by focusing on the market basket and why this matters
Identify what is included in your customer's market basket
Focus first, second, and always on meeting and exceeding your shopper's needs
Develop selling strategies focused on the category from your shopper's perspective
Confidently sell the strengths of your brand and avoid playing the pricing game – no one wins the pricing game
Develop strategies to help make shopping easier and more convenient for your customers
Build strategic relationships with other brands across other categories
Creatively identify cross promotional opportunities to dramatically improve your ROI, spread the costs between multiple brands and exponentially increase your sales lift
Gain valuable insights that can be leveraged with other retailers
Prioritize the power of purpose the market basket over traditional methods (sales velocity)
Measure the real value of your customer to a retailer and then build that into your selling story
Craft a more impactful and credible selling story to get your brand onto more retailer's shelves and into the hands of more shoppers
