LEARN HOW TO:

• Grow sales by focusing on the market basket and why this matters
• Identify what is included in your customer's market basket
• Focus first, second, and always on meeting and exceeding your shopper's needs
• Develop selling strategies focused on the category from your shopper's perspective
• Confidently sell the strengths of your brand and avoid playing the pricing game – no one wins the pricing game
• Develop strategies to help make shopping easier and more convenient for your customers
• Build strategic relationships with other brands across other categories
• Creatively identify cross promotional opportunities to dramatically improve your ROI, spread the costs between multiple brands and exponentially increase your sales lift
• Gain valuable insights that can be leveraged with other retailers  
• Prioritize the power of purpose the market basket over traditional methods (sales velocity)
• Measure the real value of your customer to a retailer and then build that into your selling story
• Craft a more impactful and credible selling story to get your brand onto more retailer's shelves and into the hands of more shoppers