Course Curriculum
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Introduction
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It Starts With The Shopper, How Well Do You Know Your Customer?
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Nothing Happens Until Someone Buys Your Products
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Build A Thriving Community Around Your Brand
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How To Convert Your Occasional Shoppers Into Loyal Evangelists
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The Customer journey And Promotion Management
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The Importance Of Target Marketing - You Can’t Hit A Target You Don’t Aim For
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How To Build A Connected Community - Your Secret Weapon!
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How To Keep Your Brand Alive Today And Tomorrow And What Comes Next
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How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers
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Lesson Recap
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Introduction
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Trade Marketing Strategies That Grow Sales And Profits
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Over 70% Of Your Promotional Dollars Are Wasted
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What Is The Real Objective Of A Promotion For A Natural Brand
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What Is Trade Marketing And Why Does It Matter?
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What Is Trade Spending?
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Why Trade Marketing Is Important
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Trade Marketing For Natural Brands
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Trade Marketing And Investors - Making You Brand More Attractive
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What Role Should Trade Marketing Play In Your Growth Strategy
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Distribution Horror Story - Don’t Let This Happen To You!
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Amplify Your Promotions With Targeted Distribution
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How The Wrong Item Assortment Can Derail Your Brand - What You Need To Know
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Measuring Effective Distribution Matters - ACV Decoded
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How To Get More Profitable Distribution To Grow Sales
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Brand Health Is The Key To Maximizing You Promotional ROI
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Merchandising Strategies To Maximize Promotional Effectiveness
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How To Get Your Brand On More Store Shelves
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The Rules - What You Need To Know
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The Anatomy Of A Promotion - Trade Marketing 101 - The Basics
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The Impact of Private Label On Your Promotion Strategy
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The Importance Of Coordinating Promotion Strategies With Brokers
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Lesson Recap
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Introduction
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8 Proven Strategies To Maximize Trade Marketing ROI
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How To Calculate The TRUE ROI From A Promotion
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The Trade Promotion ROI Calculator - Your New Best Friend!
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Trade Promotion ROI Calculator - Instructions
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The Benefits To Overall Market Basket Growth - Start Here
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Trade Promotion Review Strategies - Where To Begin And What To Focus On
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Rolling Up Trade Marketing To A Single Unified Brand Strategy
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How To Tie Your Trade Marketing Plan To Sales And Marketing
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Planning Ahead - The Benefits
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The Most Important Tool In Your Tool Box - The Power Of “NO”
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Industry Terms You Need To Know
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Key Measures You Need To Pay Attention To
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Subsidized Sales Volume - What It Means And How To Avoid them
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Multi-Channel Approach
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Creative Trade Strategies Including Co-promoting, Dual Merchandising, Etc.
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In-Store Demo Strategies To Maximize Promotions
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Creative Digital Strategies To Explode Sales And Reduce Costs
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Leverage Your Online Community To Boost Shopper Loyalty And Trade Marketing ROI
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Lesson Recap
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Introduction
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How To Plan And Forecast Sales In Uncertain Times (And For New Items)
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Creative Strategies To Plan And Forecast Sales
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Trade Marketing And It’s Impact On Your P&L
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Demand Planning, Forecasting, And Inventory Management
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How To Protect Your Cashflow From Frivolous Deductions
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Effective Planning Strategies To Grow Your Brand
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How Often Should You Promote And How Aggressively (How Deep)
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Fund Management
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Tools Of The Trade (Trade Promotion ROI Calculator, Etc)
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Trade Promotion Management Optimization
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Lesson Recap
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Introduction
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Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand
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Sales Success Begins An Effective Trade Promotion Strategy. Begin With A Solid Business Plan With An Executive Summary
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Effective Trade Marketing Goal Setting To Maximize Results – You Can’t Hit A Target You Don’t Aim For
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How To Maximize Brand Sales At Natural Products EXPO West
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Salvaging ExpoWest - The Power Of Networking
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Everything Is Negotiable
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Promotional Agreements - What You Need To Know
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How do you bring the shopper to the category and the category to the shopper
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Effective Trade Management Across Multiple Retailers And Multiple Events
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Trade Shows And Events - What You Need To Know To Maximize ROI
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Preparing Broker Partners For Effective Representation
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How Do Shipments Impact Trade Marketing
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How To Just Say NO To A Promotion That Does Not Align With Your Objectives
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When Is A Software Application Right For Your Needs?
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What Is Trade Promotion Management Versus Trade Promotion Optimization?
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Best Practices And Processes That Help You Reach Your Targets
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Lesson Recap
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Introduction
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How Do You Future Proof Your Store In Uncertain Times
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Account-Specific Trade Marketing Strategies
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Distributors Role In The Trade Marketing Process
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Why Flawless Retail Execution Is Critical To Your Success
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Retail Execution - Success Strategies To Maximize Your ROI
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Brokers And Retail Execution - How To Maximize Results
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Information Is Your Ally
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Scorecards & KPI's, The Key Advantage Others Overlook
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Lesson Recap
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Introduction
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Top 5 Strategies To Dramatically Reduce Deductions And Save Money
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How To Avoid Analysis Paralysis And Avoid Wasting Time
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Know Your Numbers
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Data Integrity And Harmonization
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Trade Promotion Review Strategies, Where To Begin And What To Focus On
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Measuring Promotional Effectiveness - ROI break even analysis
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How to tell compelling stories with the right reports
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Review Strategies To Improve Future Promotions
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Lesson Recap
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A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth
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What Is Trade Marketing And Why Does It Matter
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The Rapid Emergence Of New Brands And How A Trade Marketing Strategy Enables Profitable Progress
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How To Grow Sustainable Sales With Plant-Based Solutions Shoppers Want
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How To Dramatically Reduce Promotion Spending And Explode Sales
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Don’t Become A Statistic: The Big Mistake That Causes 90% Of Brands To Fail At The Shelf
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Stop Being An ATM: Why 59% Of Promotional Spending Is Wasted And How To Turn It Around
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A Blueprint to Flawless Execution in Trade Promotion Management & Retail Domination
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The Blueprint To Mastering The Shelf With In-Store Execution
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How To Instantly Gain An Unfair Competitive Advantage
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Win-Win Selling With Business Success Factors - Explode Sales By Unlocking Your Profitability