Welcome
First, Convert Occasional Customers Into Passionate Evangelists
Trade Marketing Basics
Trade Marketing Essentials
Forecasting And Planning
Executing Your Trade Marketing Strategy
Retail Execution
Settling Promotions - Effective Deduction Management
Post Promotion Analysis And Evaluation
Bonus Content - Webinar Replays And More
Additional Resources And How To Use Them
I have included several of the free weekly webinar recordings and short YouTube videos in this course to improve your understanding of the complexities of trade marketing. While you may hear certain points repeated, pay attention to the context of the discussion and how I use the terms and content. I go deeper into the specific topics as your go through the course.