Welcome

First, Convert Occasional Customers Into Passionate Evangelists

Introduction

It Starts With The Shopper, How Well Do You Know Your Customer?

Nothing Happens Until Someone Buys Your Products

Build A Thriving Community Around Your Brand

How To Convert Your Occasional Shoppers Into Loyal Evangelists

The Customer journey And Promotion Management

The Importance Of Target Marketing - You Can’t Hit A Target You Don’t Aim For

How To Build A Connected Community - Your Secret Weapon!

How To Keep Your Brand Alive Today And Tomorrow And What Comes Next

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers

Lesson Recap

Trade Marketing Basics

Introduction

Trade Marketing Strategies That Grow Sales And Profits

Over 70% Of Your Promotional Dollars Are Wasted

What Is The Real Objective Of A Promotion For A Natural Brand

What Is Trade Marketing And Why Does It Matter?

What Is Trade Spending?

Why Trade Marketing Is Important

Trade Marketing For Natural Brands

Trade Marketing And Investors - Making You Brand More Attractive

What Role Should Trade Marketing Play In Your Growth Strategy

Distribution Horror Story - Don’t Let This Happen To You!

Amplify Your Promotions With Targeted Distribution

How The Wrong Item Assortment Can Derail Your Brand - What You Need To Know

Measuring Effective Distribution Matters - ACV Decoded

How To Get More Profitable Distribution To Grow Sales

Brand Health Is The Key To Maximizing You Promotional ROI

Merchandising Strategies To Maximize Promotional Effectiveness

How To Get Your Brand On More Store Shelves

The Rules - What You Need To Know

The Anatomy Of A Promotion - Trade Marketing 101 - The Basics

The Impact of Private Label On Your Promotion Strategy

The Importance Of Coordinating Promotion Strategies With Brokers

Lesson Recap

Trade Marketing Essentials

Introduction

8 Proven Strategies To Maximize Trade Marketing ROI

How To Calculate The TRUE ROI From A Promotion

The Trade Promotion ROI Calculator - Your New Best Friend!

Trade Promotion ROI Calculator - Instructions

The Benefits To Overall Market Basket Growth - Start Here

Trade Promotion Review Strategies - Where To Begin And What To Focus On

Rolling Up Trade Marketing To A Single Unified Brand Strategy

How To Tie Your Trade Marketing Plan To Sales And Marketing

Planning Ahead - The Benefits

The Most Important Tool In Your Tool Box - The Power Of “NO”

Industry Terms You Need To Know

Key Measures You Need To Pay Attention To

Subsidized Sales Volume - What It Means And How To Avoid them

Multi-Channel Approach

Creative Trade Strategies Including Co-promoting, Dual Merchandising, Etc.

In-Store Demo Strategies To Maximize Promotions

Creative Digital Strategies To Explode Sales And Reduce Costs

Leverage Your Online Community To Boost Shopper Loyalty And Trade Marketing ROI

Lesson Recap

Forecasting And Planning

Introduction

How To Plan And Forecast Sales In Uncertain Times (And For New Items)

Creative Strategies To Plan And Forecast Sales

Trade Marketing And It’s Impact On Your P&L

Demand Planning, Forecasting, And Inventory Management

How To Protect Your Cashflow From Frivolous Deductions

Effective Planning Strategies To Grow Your Brand

How Often Should You Promote And How Aggressively (How Deep)

Fund Management

Tools Of The Trade (Trade Promotion ROI Calculator, Etc)

Trade Promotion Management Optimization

Lesson Recap

Executing Your Trade Marketing Strategy

Introduction

Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand

Sales Success Begins An Effective Trade Promotion Strategy. Begin With A Solid Business Plan With An Executive Summary

Effective Trade Marketing Goal Setting To Maximize Results – You Can’t Hit A Target You Don’t Aim For

How To Maximize Brand Sales At Natural Products EXPO West

Salvaging ExpoWest - The Power Of Networking

Everything Is Negotiable

Promotional Agreements - What You Need To Know

How do you bring the shopper to the category and the category to the shopper

Effective Trade Management Across Multiple Retailers And Multiple Events

Trade Shows And Events - What You Need To Know To Maximize ROI

Preparing Broker Partners For Effective Representation

How Do Shipments Impact Trade Marketing

How To Just Say NO To A Promotion That Does Not Align With Your Objectives

When Is A Software Application Right For Your Needs?

What Is Trade Promotion Management Versus Trade Promotion Optimization?

Best Practices And Processes That Help You Reach Your Targets

Lesson Recap

Retail Execution

Introduction

How Do You Future Proof Your Store In Uncertain Times

Account-Specific Trade Marketing Strategies

Distributors Role In The Trade Marketing Process

Why Flawless Retail Execution Is Critical To Your Success

Retail Execution - Success Strategies To Maximize Your ROI

Brokers And Retail Execution - How To Maximize Results

Information Is Your Ally

Scorecards & KPI's, The Key Advantage Others Overlook

Lesson Recap

Settling Promotions - Effective Deduction Management

Introduction

Promotion Analysis Growth Strategies To Maximize Your Trade Marketing ROI

Where Do Deductions Come From

What Are Deductions And How Can They Cripple Your Growth

Effective Strategies To Manage Deductions And Other Settlements

Lesson Recap

Post Promotion Analysis And Evaluation

Introduction

Top 5 Strategies To Dramatically Reduce Deductions And Save Money

How To Avoid Analysis Paralysis And Avoid Wasting Time

Know Your Numbers

Data Integrity And Harmonization

Trade Promotion Review Strategies, Where To Begin And What To Focus On

Measuring Promotional Effectiveness - ROI break even analysis

How to tell compelling stories with the right reports

Review Strategies To Improve Future Promotions

Lesson Recap

Next Steps

Introduction

How To Future Proof Your Brand In Uncertain Times

Next Steps

Bonus Content - Webinar Replays And More

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

What Is Trade Marketing And Why Does It Matter

The Rapid Emergence Of New Brands And How A Trade Marketing Strategy Enables Profitable Progress

How To Grow Sustainable Sales With Plant-Based Solutions Shoppers Want

How To Dramatically Reduce Promotion Spending And Explode Sales

Don’t Become A Statistic: The Big Mistake That Causes 90% Of Brands To Fail At The Shelf

Stop Being An ATM: Why 59% Of Promotional Spending Is Wasted And How To Turn It Around

A Blueprint to Flawless Execution in Trade Promotion Management & Retail Domination

The Blueprint To Mastering The Shelf With In-Store Execution

How To Instantly Gain An Unfair Competitive Advantage

Win-Win Selling With Business Success Factors - Explode Sales By Unlocking Your Profitability

Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand

This is a live recording of one of the free weekly webinars I launched to help brands impacted by Covid. This will provide additional context, strategies, insights, and trainings to help you maximize your Trade Marketing ROI. This webinar replay is an integral part of the lesson. Do not skip this lesson.

The webinars in the series were all recorded to be independent so there may be some redundant stories, themes, and concepts. Repetition is the mother of skill. To see future free weekly webinars and get access to recordings, Click Here.

Trade Marketing Essentials

Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand

The webinars in the series were all recorded to be independent so there may be some redundant stories, themes, and concepts. Repetition is the mother of skill. To see future free weekly webinars and get access to recordings, Click Here.

When you're ready, click continue to head to the next lesson

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