Welcome
First, Convert Occasional Customers Into Passionate Evangelists
Trade Marketing Basics
Trade Marketing Essentials
Forecasting And Planning
Executing Your Trade Marketing Strategy
Retail Execution
Settling Promotions - Effective Deduction Management
Post Promotion Analysis And Evaluation
Bonus Content - Webinar Replays And More
It Starts With The Shopper, How Well Do You Know Your Customer?
Below is the Turnkey Sales Story Strategies course. It's included here as it is the foundation you build a healthy trade marketing strategy on. I refer to it often.
It also highlights the Achilles heal of other brands. Leverage these strategies in every aspect of your brand strategy.
The resources mentioned are at the bottom. You can listen to the podcast episodes anywhere you get your podcast.
Scroll down and let me know what you think about this lesson and what questions you have
When you're ready, click continue to head to the next lesson
Podcast 2 Strategies To Help Your Natural Organic Brand Stand Out On A Crowded Retailers Shelf
Podcast 4 The Why – “Why this matters” Strategies To Grow Sales And Profits
Podcast 3 Check List For Entrepreneurial Brands
Podcast 5 Top 10 Strategies To Build Sustainable Sales & Profits
Podcast 6 Bill Bishop With Brick Meets Click, Brand Strategies To Drive Sales At Retail
Podcast 7 Effective Merchandising Strategies To Grow Sales & Shopper Loyalty, Mat Brogie With Repsly
Podcast 10 Retail Horror Stores – Retail Pitfalls To Avoid
Podcast 14 How To Maximize Sales With Brokers, Bryan Bootka
Podcast 17 The #1 Reason Most Brands Fail & How To Avoid This Fatal Mistake