Getting on shelf is not the win.
Download the New Item Essential System and build the launch plan retailers need to believe before they say yes — and the execution system your brand needs after they do.
Get the free new item launch guide.
Use it before your next retailer meeting, new item presentation, category review, or launch planning session.
Make the item easier to say yes to
Help retailers understand the shopper problem, category role, shelf fit, and retailer value before your product asks for space.
Protect launch cash
Plan for trade spend, deductions, free fills, compliance costs, inventory pressure, and execution gaps before they drain runway.
Turn trial into repeat
Build the retail execution, shopper clarity, scorecard rhythm, and loyalty plan needed to keep the shelf after the first order.
Most new items do not fail because the product is bad.
They fail because they never had a real chance. The retailer did not fully understand the role the item played. The shopper did not understand why it mattered. The execution plan was not clear. The story was not turnkey. Or the brand treated authorization as the finish line instead of the starting line.
Build the system before the launch starts.
- How to clarify your brand message before it gets diluted
- How to show the retailer where the item fits and why it belongs
- How to protect launch cash from trade spend, deductions, and execution gaps
- How to bring the right numbers and the right story
- How to align brokers, distributors, sales teams, and retailer materials
- How to turn trial into repeat purchase and retailer trust
A simple way to turn authorization into growth.
This is not about creating a longer deck. It is about making the launch easier to understand, easier to execute, and easier for the retailer to believe in.
Clarify the story
Define who the item is for, why shoppers care, where it belongs, and how it helps the retailer win.
Plan the execution
Align pricing, trade, deduction prevention, inventory, broker responsibilities, and scorecard expectations.
Prove the launch
Track execution, repeat purchase, market basket value, retailer trust, and what to fix first if the launch underperforms.
Practical retail clarity from someone who has been there.
I’m Daniel Lohman, CPSA, founder of Retail Solved and host of Bulletproof Your CPG Brand. I built this guide to help CPG founders replace scattered tactics with clearer strategy, stronger execution, and smarter retail decisions.
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Frequently Asked Questions
Who is this guide for?
This guide is for CPG founders and growth-stage brand teams who want clearer strategy, stronger execution, and a more practical way to grow with limited resources.
Is this only for brands already in retail?
No. The concepts apply whether you are preparing for retail, expanding into new accounts, improving execution, or trying to make better decisions with the resources you already have.
Is the guide really free?
Yes. Enter your email and you’ll get immediate access to the guide, along with occasional practical founder-focused resources from Retail Solved.
What if I do not know what to fix first?
Start with the guide, then run the free 15-Minute CPG Runway Leak Finder™. If you want a second set of eyes, the CPG Cash Leak Triage™ session can help you identify what may be leaking and what to fix first.
What happens after I download?
You’ll receive the guide instantly. You can also explore the Retail Clarity Founder Toolkit™, the CPG Runway Leak Finder™, CPG Cash Leak Triage™, and other founder-first resources to help you protect cash, improve execution, and make better retail decisions.
Before your next launch, build the system.
Download the free guide and give your new item a better chance to earn the shelf, keep the shelf, and create profitable growth.