Turn sales spikes into sustainable growth.
Download The Essential Promotion Blueprint and build promotions that create profitable demand — not rented volume that disappears when the discount ends.
Get the free promotion blueprint.
Use it before your next promotion, retailer meeting, planning review, or post-event recap.
Define the job
Stop promoting because the calendar says so. Give every event a clear purpose before money leaves the business.
Know the real cost
Include discounts, fees, demos, displays, broker costs, deductions, out-of-stocks, and inventory pressure in the decision.
Build repeatable demand
Move beyond temporary sales lift and use each promotion to improve repeat purchase, retailer confidence, and the next decision.
A promotion can lift sales and still weaken the business.
Lift tells you what happened during the event. It does not always tell you whether the promotion created profitable growth, attracted the right shopper, improved repeat purchase, protected margin, or helped the retailer grow the category.
The better question is not simply, did sales go up? The better question is, what did the promotion actually build?
Margin Leak
Volume rises, but true profit falls after discounts, fees, deductions, and execution costs.
Decision Leak
The team repeats the event without knowing what really worked, what failed, or what to change.
Demand Leak
Shoppers buy because the price was lower, but they do not come back after the event ends.
Build the promotion before you fund it.
- How to define the job of the promotion
- How to start with the shopper, not just the discount
- How to pressure-test the math before the event runs
- How to align the retailer objective with your brand objective
- How to protect execution before a false read creates bad decisions
- How to measure what matters after the signs come down
- A quick blueprint worksheet to use before your next event
A simple way to turn activity into learning.
This is not about promoting more. It is about making every promotion earn the right to be repeated.
Define the job
Clarify what the promotion is supposed to build before you commit dollars.
Protect the plan
Pressure-test the math, inventory, costs, execution, and retailer objective.
Capture the learning
Measure true ROI, base sales, repeat purchase, execution, and what to change next.
Practical retail clarity from someone who has been there.
I'm Daniel Lohman, CPSA, founder of Retail Solved and host of Bulletproof Your CPG Brand. For more than two decades, I've helped CPG founders improve execution, protect margin, and compete smarter at retail.
- 20+ years in retail and CPG
- Certified Professional Strategic Advisor
- Founder-first, practical guidance
- Host of Bulletproof Your CPG Brand
- Built from real-world retail, trade, and execution experience
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Frequently Asked Questions
Who is this guide for?
This guide is for CPG founders and growth-stage brand teams trying to make promotions more profitable, more strategic, and less dependent on discount-driven activity.
Is this only for trade marketing teams?
No. This is especially useful for founders, sales leaders, finance partners, broker managers, and anyone who approves trade spend or needs to understand whether promotions are building demand.
Is the guide really free?
Yes. Enter your email and you'll get access to the guide.
What happens after I download?
You'll receive the guide and occasional practical resources to help you protect runway, improve execution, and compete smarter.
Before your next promotion, know what it is supposed to build.
Download the free guide and start turning sales spikes into sustainable, profitable growth.