1. The biggest reason brands fail and how to NOT become a statistic Trade spending includes everything needed to promote your brand. Most trade spending is wasted. Learn how to avoid the pitfalls other brands face 2. How to maximize each and every selling opportunity! Effective promotions expand runway, grow sales, and maximize your promotional ROI. They are the engine of your business - MAKE certain you use the right fuel 3. How to not feel like an ATM machine Retailers and distributors demand you participate in their promotional programs but few if any help you grow sustainable sales? Learn strategies to choose the best promotions to grow sales and profits and not bankrupt your brand 4. Why most promotions fail and how to avoid throwing money away Most brands struggle to measure and evaluate promotional effectiveness. This does not need to be overly complicated. This critical skill determines how long your brand will be around, months, years, or longer. Learn the basic skills to drive profitable sales 
