13 09, 2021
13 07, 2020
SECRETS 200 Trade Promotion Review Strategies – Where To Begin And What To Focus On, Dan Lohman With Brand Secrets And Strategies
Proven strategics to scale your brand and eliminate wasted spending. $244 Billion was spent on promotions in 2017 earning a meager 2.4% sales increase. Don’t be another statistic. Let’s fix that! There is a better way to confidently grow sales and profits
7 06, 2020
20 08, 2019
SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]
28 01, 2019
Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively
Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI. Trade marketing encompasses every effort required to get [...]