Before you leave,
get the rest
of the map.
You asked for one guide because one issue felt urgent. The Retail Clarity Founder Toolkit™ gives you the broader map so you can see the other places cash, margin, execution, shopper clarity, and decision quality may be leaking.
You do not need to use everything at once. Start with the leak that feels loudest. Open the guide that matches it. Leave the rest until you need it.
Retail Clarity Founder Toolkit™
A practical retail growth library to help CPG founders protect margin, improve execution, reduce costly mistakes, and make better retail decisions with limited runway.
launch price
One guide helps you fix one issue.
The Toolkit helps you see the system.
Retail problems rarely show up alone. A promotion issue may also be a margin issue. A broker issue may really be an execution issue. A sales issue may actually be a shopper clarity issue.
This short video explains how to use the Toolkit without getting overwhelmed.
Start with the leak that is loudest.
The Toolkit is not meant to create more work. It is meant to help you choose the right resource for the problem in front of you.
1. Find the pressure point
Use the Leak Finder or your current business issue to identify where cash, margin, execution, visibility, or decision quality feels most exposed.
2. Open the matching guide
Do not start with everything. Start with the guide that matches the leak you are trying to understand or fix first.
3. Make the next decision clearer
Use the guide to improve the next conversation, promotion, retailer meeting, broker follow-up, or growth decision.
Most founders are taught what to expect from retail.
Very few are taught how to compete.
Retailers, distributors, brokers, and investors all have expectations. The Toolkit gives founders practical clarity they can use to make better decisions before small leaks become expensive problems.
How I learned it. How I earned it.
This Toolkit was not built from theory, scraped advice, or generic CPG content. It comes from sitting in nearly every seat around the retail table — founder, category manager, sales leader, broker liaison, advisor, educator, and podcast host — and using these strategies in real-world situations where the results had to show up on the shelf, in the numbers, and in the retailer conversation.
Use the Toolkit to find and fix the right problem first.
The guides are organized around the places where CPG brands quietly lose cash, margin, execution, visibility, decision quality, and runway.
Cash & Margin Leaks
Trade spend, deductions, pricing, math, and margin decisions that quietly drain profit.
Promotion & Trade Leaks
Promotions that move volume without creating demand, loyalty, or profitable growth.
Execution Leaks
Broker, distributor, store-level, merchandising, and retail follow-through gaps.
Shelf & Assortment Leaks
Product mix, placement, new items, category fit, and shelf visibility problems.
Shopper & Visibility Leaks
When shoppers do not notice, understand, trust, or repeat what your brand offers.
Decision-Quality Leaks
Reports show what happened. The Toolkit helps you ask what to do next.
25+ practical guides organized by the problems founders are trying to solve.
This is not a pile of PDFs. It is a practical retail growth library designed to help you know what to look at, what to fix, and what to do next.
Cash, Margin & Trade Spend Leaks
Use these when growth looks good, but cash, margin, or trade spend still feels off.
Retail Math Cheat Sheet
Know the numbers retailers and distributors use to judge your business.
8 Strategies To Maximize Your Trade Marketing ROI
Stop funding promotions that move volume without building profitable demand.
Trade Management Essentials
Build stronger trade discipline before spend gets reactive.
Trade Marketing Optimization Checklist
Use a practical checklist to reduce waste and improve promotion performance.
The Essential Promotion Blueprint
Design promotions that create more than short-term volume spikes.
Effective Deduction Management
Find, question, and reduce deductions before they quietly drain cash.
Free Trade Promotion ROI Calculator
Use the math to see whether a promotion is helping or hurting.
Retail Execution & Accountability Leaks
Use these when execution gaps, broker handoffs, and store-level friction are costing sales.
Retail Scorecard - Maximize Retail Execution
Know what is actually happening in-store and what needs attention.
Merchandising Checklist
Improve shelf presence, shopper clarity, and retail follow-through.
Effective Merchandising Strategies
Help shoppers notice, understand, and choose your brand at shelf.
Maximize Broker/Distributor Effectiveness
Set clearer expectations and improve external execution.
Produce Is The Gateway To More Center Store Sales
Use shopper missions and merchandising to create stronger store impact.
Shelf, Assortment & New Item Leaks
Use these before expanding distribution, launching new items, or asking for more shelf support.
Product Assortment Strategies
Make smarter assortment decisions that improve velocity and retailer confidence.
The Essential New Item Checklist
Give new items a better chance before the launch ever hits the shelf.
How To Get On More Store Shelves
Improve your retail story and strengthen your path to shelf.
Brand Health Assessment Checklist
Identify where your brand is strong, weak, or exposed before retailers do.
Shopper, Visibility & Demand Leaks
Use these when shoppers are harder to predict, harder to convert, or harder to keep.
Increase Market Basket Size And Grow Sales
Understand how your brand can play a bigger role in the shopper trip.
Consumer Decision Tree
Use shopper decision logic to improve loyalty and shelf strategy.
Promotion Analysis Growth Strategies
Look beyond lift and understand what the promotion actually changed.
Explode Sales With Engaged Loyal Shoppers
Turn customers into a stronger demand signal and growth lever.
Future-Proof Your Brand Through Trust And Transparency
Build stronger shopper confidence when value matters more.
The Shopper Signal Flywheel™
Turn your email list into a shopper signal system that helps you listen, validate ideas, strengthen repeat purchase, and build retail proof.
Strategy, Decision Quality & Founder Readiness
Use these when you need a clearer foundation, stronger retail story, and better next-step decisions.
Strategic Solutions To Grow Your Brand
Clarify the strategic foundation underneath growth.
Top 10 Strategies To Build Sustainable Sales And Profits
Build healthier growth instead of chasing disconnected tactics.
What Is Category Management?
Understand category strategy and how to use it as a competitive edge.
Strategic Selling In A Competitive World
Improve your selling story when the retail environment gets harder.
30 Days to Extend Your CPG Runway Challenge Workbook
Turn clarity into daily action across the next stage of growth.
Brand School
Understand the bigger Retail Solved ecosystem and your next steps.
Turnkey Sales Story Strategies
A book-length sales-story resource to help your message survive every handoff.
Start where the leak is loudest.
Then build the system around it.
Run the Leak Finder
Use the bonus diagnostic to see where your brand may be losing runway.
Pick the right leak
Open the guide that matches the problem costing you the most right now.
Act before it compounds
Make the next decision clearer before the leak gets more expensive.
The 15-Minute CPG Runway Leak Finder™
Use this first to identify where your brand may be losing cash, margin, execution, visibility, or decision quality — then use the Toolkit to start fixing the right problem first.
- Find the most urgent leak faster
- Know which guide to open first
- Turn the Toolkit into a practical roadmap
This is the kind of clarity founders are looking for.
Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship.Scott Jensen, CEO of Rhythm Superfoods and Stubb’s Legendary BBQ Sauce
Scaling mission-based brands takes a specific playbook. Bulletproof Your CPG Brand podcast sheds light on getting onto shelf, it's working for Honest Tea and Beyond Meat.Seth Goldman, Just Ice Tea, Honest Tea, and Beyond Meat
You are not buying more information.
You are buying fewer blindspots.
One avoidable mistake can cost more than this entire Toolkit. A weak promotion. A missed deduction. A broker handoff that never gets inspected. A new item that never gets a fair chance.
Now multiply that across every SKU, retailer, promotion, deduction, shopper signal, and execution gap. That is where the value compounds.
Included in the Retail Clarity Founder Toolkit™
- 25+ practical guides organized by founder pain
- Bundle-only resources not available anywhere else
- Cash, margin, trade, execution, shelf, shopper, and decision-quality tools
- Bonus: 15-Minute CPG Runway Leak Finder™
- A practical path to keep learning through the Retail Solved ecosystem
Frequently Asked Questions
Is this the same as the free guide I just downloaded?
No. Your free guide is still being delivered by email. The Retail Clarity Founder Toolkit™ gives you the broader guide library organized around the leaks and retail problems founders face as they grow.
Why would I need more than one guide?
Retail problems rarely happen in isolation. A promotion issue may also be a margin issue, an execution issue, a shopper clarity issue, or a decision-quality issue. The Toolkit helps you see the rest of the map.
Do I need to read everything at once?
No. Start with the loudest leak. Open the guide that matches the problem in front of you. The rest of the Toolkit is there when a different retail issue shows up.
Is the Leak Finder included?
Yes. The 15-Minute CPG Runway Leak Finder™ is included as a bonus orientation tool so you know where to start.
Are all of these guides available separately?
No. Several resources are bundle-only or not currently available anywhere else. The Toolkit is the easiest way to get the full practical library.
What happens after I buy?
You will complete checkout through the Retail Solved store and receive access through the purchase flow. Your free guide will still be delivered separately by email.
Your free guide helps with one issue.
The Toolkit gives you the rest of the map.
Protect runway. Improve execution. Make better retail decisions. Compete smarter with the resources you already have.
Retail Clarity Founder Toolkit™
launch price