Next Steps – Broker Effectiveness
Congratulations on completing this course! Have you thought of the different ways you can leverage the strategies you just learned to get an edge?
I believe that continuous learning is what gives you an unfair advantage – a significant and sustainable competitive advantage. When you layer the skills you learned from this course with my other courses, podcast episodes, YouTube videos, articles, and other content, together they add rocket fuel to your brand.
ACTION ITEMS AND NEXT STEPS:
Now that you've completed this course, you're ready to learn more advanced secret strategies. I have many resources for you to help you grow sales. I continue to offer these free resources to our community as I am committed to Empowering Brands and Raising The Bar. It’s just my way of giving back.
- I believe that brands need to own their go-to-market strategies in-house and leverage their broker partners to execute their strategies at retail. Leverage the skills taught in this course, and in all of my content, give your brand the edge it deserves
- Take an active hands-on role in helping your sales team, your broker, and your distributor manage and grow your business. Develop a scorecard for each important activity to hold them accountable for your success and your growth.
- Education; I cannot stress this enough. Leverage your data and your analytics to maximize it for your brand and win at shelf. Commit to developing your category management, sales management, trade marketing and management team by teaching them the best strategy to help you grow your brand sustainably. Brands need to become experts in their categories and in their competition. They need to understand what is driving category sales. They need to develop strategies that are going to help the retailer meet the needs of their consumer, your consumer.
- Take The 31 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth! Get their instantly at RetailSolved.com/31DayChallenge.
- Subscribe to the Retail Solved podcast and YouTube channel where you will find over 250 interviews with the leading industry thought leaders, CEOs and Founders of successful brands and organizations who candidly share insider secrets and their advise with you. There is a wealth of information in these! RetailSolved.com/Podcast RetailSolved.com/YouTube.
- Familiarize yourself with the wealth of resources on my website. It’s dedicated to helping you grow and scale your brand.
- Consider the other brand building courses. These are strategies not taught in any business school. I’ve used these tactics to push around some of the largest most iconic brands on the planet. They’ve works for me and they can work for you.
- Make trade marketing a priority. Most brands overlook it even though it represents over 25% of your gross sales. Sadly, over 70% of your trade spending is wasted or ineffective. Would you like to know how to maximize your trade marketing ROI? Begin with RetailSolved.com/what-is-trademarketing.
- Take the free Turnkey Sales Story Strategies course if you haven’t already done so. This course, and all of my courses are designed to complement and enhance your selling story. The secret to your success is how effectively and consistently you communicate your selling story to every customer, broker, distributor, and retailer touch point. The Turnkey Sales Story Strategies course teaches you how to make your selling story compelling and memorable!
I look forward to supporting you and your success!
Daniel