Get Proven Strategies To Grow Sales And Profits

Trade Marketing Essentials

What if you could start attracting the right customers to your brand today, and every day after that?

Stop wasting money! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and gain a competitive advantage.

Learn simple tactics your competitors overlook or ignore
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Want An Unfair Advantage?

Proven Strategies To Grow Sales And Profits For Your Natural Food Brand

Have you ever wished you had a magic strategy to outperform other brands. Now you do!

For any brand that has the discipline to complete this course and bake these strategies into their DNA, you can gain a significant and sustainable competitive advantage.

Retail is expensive - its pay to play. You need a healthy foundation to grow your brand on. You also need a secret weapon other brands overlook, ignore, or don’t know about to grow sales and profits. This course has both!
We Teach Proven Strategies To Grow And Scale Your Brand

By The End Of This Program, You'll Have Mastered:

How to not become a statistic - why most brands fail!

Over 80% of natural brands fail within the first year. This is largely due to faulty brand positioning. Learn strategies to help you get your product onto more store shelves and into the hands of more shoppers




The importance of having a solid brand strategy (foundation)

Hint: A solid brand strategy, or go-to-market strategy, is critical to your success. You will never hit a target you don’t aim for. This can determine how long your brand will be around, 6 months, a year, a decade or longer. It costs a lot more to do things wrong and correct them later. Learn strategies others overlook that can give you a significant and sustainable competitive advantage

How to maximize each and every selling opportunity!

Effective promotions expand runway, grow sales, and maximize your promotional ROI. They are the engine of your business - make certain you use the right fuel.





Why being a leader in your category can explode your sales growth

Hint: most brands fail due to poor execution. Flawless execution is the fastest path to sales success. Learn strategies other brands overlook


How to not feel like an ATM machine

Retailers and distributors demand you participate in their promotional programs but few if any, help you grow sustainable sales. Learn strategies to choose the best promotions to grow sales and profits and not bankrupt your brand

Why most promotions fail and how to avoid throwing money away

Most brands struggle to measure and evaluate promotional effectiveness. This does not need to be overly complicated. This critical skill determines how long your brand will be around, months, years, or longer. Learn the basic skills to drive profitable sales

Brand Secrets And Strategies Retail Solved Podcast Logo
Learn Proven Strategies

Confidently Grow And Scale Your Brand

Maximizing Your Promotion ROI means More Runway For Sales Growth, Higher Brand Valuations, Better Terms When Negotiating With Investors, Fuel For More Innovation, Greater Support For Mission-Based Causes, …

JUST IMAGINE IF YOU COULD....​

☑️ Quickly level-up your skills without struggling to figure out how to navigate the advanced strategies big brands rely-on. 

☑️ Get an ”equal seat” at the table with key retailers where the decisions that impact your brand are made. 

☑️ Level the playing field between you and your most sophisticated competitor. 

☑️ Remove the overwhelm and anxiety (feel excited and confident) about finally moving your brand in the right direction with the tools and resources you need to succeed and thrive.

☑️ Gain a sustainable competitive edge by instantly capitalizing on advanced strategies your competitors overlook or ignore.

☑️ Have a concrete action plan and clear roadmap to reach your longterm goals and objectives 

☑️ Confidently know how to surround yourself with the best and most talented experts to explode sales and stop wasting valuable time and money

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Here’s an Important question for you:

What if you could get your brand onto more store shelves and into the hands of more shoppers while increasing profits?

Sound too good to be true?
Let me show you how!
How It Works?

Want an unfair advantage?

Does this sound like your brand story?

Brand Secrets And Strategies was rebranded to Retail Solved

Wish you could sell more and increase profits?

Give Your Brand The Edge It Deserves!

Tired of feeling like an ATM Machine? Wish you could scale faster? You're not alone!
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YOur blueprint for success

GET THE TOOLS YOU NEED TO SUCCEED

Building a health-focused brand doesn't have to be scary. Our easy-to-follow tips, step-by-step instructions, guides, and practical worksheets will make confidently launching and scaling your natural brand easier than you ever thought possible.

Retail Solved Website

My website is dedicated to be a resource to help entrepreneurial brands grow and scale. It has all of my content including over 400 articles printed in the leading industry publications. Leverage it to give your brand the competitive advantage it deserves.

Retail Solve Podcast

Ever wish you could get expert advice to build and scale your brand? Now you can! CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! Over 265 brand building episodes.

Retail Solved YouTube Channel

Over 170 videos including several of my podcast interviews. It also includes replays from the free webinar series I launched to help brands impacted by the Covid shutdown. They address the most pressing questions I received.

Retail Solved Brand School

There are 21 Brand building courses, several are free. The school features my signature Trade Marketing Essentials course, Effective Broker Management, Scorecards & KPI’s and more. The mini courses are designed to give you one quick win with a single item at a single retailer. Then multiply that times every item you sell and every retailer you want your products sold in.

Free Trade Promotion ROI Calculator

All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money! Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

Free 30 Days To Prosperity Challenge

Take The 30 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth!

WHAT'S INCLUDED IN THIS COURSE?

Unlock Your Brands Full Potential

The Complete Retail Solved Blueprint to Confidently Grow and Scale your brand. Become a Beloved Brand!

Effective promotions are the rocket fuel for your brand!

Are you tired of wasting money? Do you feel like an ATM machine with everyone having their hand out? Are you frustrated that you see little, if any, tangible benefit from your promotions? You are not alone!

Trade spending represents around 25% of your gross sales and yet over 70% is wasted.

Let’s fix that!

Trade spending includes everything required to get your products onto store shelves and into the hands of shoppers – including online.

Introducing Trade Marketing Essentials, a simple and effective program to give you the skills and confidence to maximize your Trade Marketing ROI. It includes an in-depth, step-by-step approach to walk you through both innovative and the best practices and strategies to help your brand grow and thrive.

Every slight improvement in your Trade Marketing ROI means more runway for sales growth, higher brand valuations and better terms when negotiating with investors. It also provides fuel for more innovation, greater support for mission based causes, more retailers saying “YES” to your products, and much much more.

  • Where is your brand on the above table?
  • What could you do with the extra $$,$$$?
  • This savings will compound every year as you invest in growing profitable sales!
  • A talented Category Management Expert can help you amplify your results and help you explode sales.

This is not a mini-course. This course goes well beyond the content and insights shared in my PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI mini-course. This course is for any brand wanting to gain a significant competitive advantage.

You’ve put all your love, heart, sweat, and passion into building your brand. Shouldn’t your go-to-market strategy be every bit as creative?

This begins with knowing how to maximize your trade marketing ROI. Here is the link to the FREE Promotion Analysis Tool I created to help you confidently grow and scale your brand.

This is a Must Attend If…

  • You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
  • Your promotions do little if anything to drive sales
  • Deductions and fees are sucking the life out of your business
  • Your promotions fall flat and feel like a waste of money
  • You’re feeling STUCK in your business and you need a roadmap to success
  • You are confused and overwhelmed looking for direction and guidance
  • You are tired of being pushed around by big brands
  • You are frustrated that retailers overlook and ignore your brand
  • You question the advice and strategy of your advisor, broker, agency, etc
  • You feel like the deck is stacked against you
  • You want to save time and money and avoid the top challenges and pitfalls most brands face
  • You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
  • You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
GET INSTANT ACCESS

Watch This Student Testimonial

Why This Matters - Grow Sales & Profits

Testimonial

Student And Industry Expert Feedback

This course, and all of my content, teach the very best and most impactful strategies used by successful brands today. Here what students and industry experts are saying.
Laura Katleman
Founder BHU Foods
5/5
“Dan, Thank you for giving me hope again.  I believe that our brand and the mission behind it is important. I know that we provide a unique solution to consumers who really need us because they write to us and tell us so.  Listening to your courses over the past two days gives me hope that we can  stay on shelf and compete with the big boys even though we are bootstrapped. Before I met you I was growing weary and questioning whether we could survive.  Thank you for sharing your incredible guidance with brands like mine so we can help people lead healthier and happier lives.  It is an incredible service to humanity.”
Michael J. O’Donnell
The Belmullet Food and Beverage Group, LLC
“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”
Seth Goldman
Honest Tea, and Beyond Meat
“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”
Scott Jensen
CEO, Rhythm Superfood & Stubbs Legendary BBQ Sauce
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
Phil Lempert
CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast
“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 
Seth Tibbott
Founder, And Chairman, Tofurky
“Dan has keen insights into both the plant-based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is a great interviewer!”
Doug Brown
CEO Sales Strategies, Former President, Tony Robbins & Chet Holmes Company
“Dan provides his community proven strategies to help them get their products onto more store shelves and into the hands of more shoppers. This is possible by developing a more intimate bond with your ideal customer, much the same as you you would a close friend. Personalization is at the heart of this strategy in a world where most brands talk AT their customers, never really getting to know them. The ability to leverage the unique shopper insights of your ideal customer with your retail partners is how you can gain a sustainable and substantial competitive advantage. It’s selling 101 at the macro level”
Bill Crawford
Retail Marketing Services Director New Hope 360
“Dan brings insights that manufacturers and retailers can act on to improve sales and profitability. More that most in the natural products industry, Dan can provide you with actionable intelligence that can improve both your top line and your bottom line.”
Andrew Therrien
Director of Business Development, Big Orange Productions
“Dan has a wealth of knowledge and is so generous with his time and passion for the industry! I would not be where I am today without the help and guidance from people like Dan Lohman”
Bill Bishop
Chief Architect, Brick Meets Click, & Williard Bishop Consulting
“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers. Dan is the go to resource for natural brands – a tremendous resource for entrepreneurial brands.”
Gordon Wade
Industry Thought Leader And An Original Category Management Creator
“I was one of the three people who created the discipline of Category Management in the early 1990s and subsequently upgraded it to CatMan 2.0 in 2017. During my long association with the category management community, no one has been a more consistent, creative or committed contributor to the discipline than Dan Lohman. His work especially with the natural, organic and heathier foods community has been nothing short of inspirational because he has adapted the principles of category management and its collaborative ethic to a community which does not have all of the data advantages that large conventional manufacturers and retailers have. Dan's lifelong focus on helping companies in this increasingly important and growing segment benefit from the concept of category management has helped more companies succeed than even he realizes”
Debra St. Claire
CEO, Claire's Organics, Inc.
5/5
"Dan,  I have to applaud you again, as you are consistently providing the most relevant content that I am seeing in the natural foods industry. Your topics are spot-on, and you feel like some sort of guardian angel that speaks up just at the right time, just as I am starting to formulate the question!”
Denny Robinson
Retail Category Management, Sprouts Farmers Market (formerly Sunflower)
“Dan has a brilliant mind, a solid, in depth, understanding of category management. I was impressed with his outstanding analytical abilities..”
frequently asked questions

Still have questions? We’ve got answers…

All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

While it’s best to go through all modules in one week, you can complete it in one day. To get the most from the course, it’s advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own – one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer’s shelves and into the hands of more shoppers.

Leave comments and questions under each lesson. I will get notified. Here is where you can ask questions, engage with our community, and share resources.

Also, leverage my website. Is dedicated to be a resource to help you profitably grow and scale your brand. It contains all of my articles (400+ articles featured in every leading industry trade publication), podcast episodes where I interview the top CEO’s and industry experts that candidly share their insights and expertise, a Free Trade Promotion ROI Calculator, YouTube videos including the replays of the free webinar series I launched to help brands impacted by covid, tips of the week, and much more.

Building a brand in retail is challenging. Wouldn’t it be great if you just had an easy to follow roadmap?

In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Go to RetailSolved.com/BrandSchool to learn more about and enroll in these online courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money, It’s your roadmap to success. I will be adding additional content based on your feedback – to help give your brand the edge it deserves. So, keep checking back!

My website is dedicated to helping you grow and scale your brand. It’s chocked full of brand-building guides, tips and advice from myself and the leading thought leaders in our industry on the Brand Secrets and Strategies Retail Solved podcast and YouTube channel. Start with the 30 Days To Prosperity Challenge. No matter where you are in your business, it will help you shore up your foundation and give you the edge you deserve. Go to RetailSolved.com/30DayChallenge to get started. Trade marketing is an area that every brand struggles with. Learn ways to cut excessive costs and gain a significant competitive edge by maximizing your trade marketing ROI. There’s even a free Trade Marketing ROI Calculator on my website: RetailSolved.com/PromotionROI.

Like everything in life, your commitment and dedication to mastering these strategies can set you apart from other brands and give you a sustainable competitive edge. Don’t just watch the videos and expect to become an expert. Applying what you learn in real life situations is where you begin to master these concepts. Bake them into your brands DNA and make them your own. Superstars will take these courses in lockstep with your entire team. Discuss and share what you have learned. Then, brainstorm creative ways to adopt and implement your new strategies to give your brand the edge it deserves.

Every business needs a solid foundation to succeed. Sadly, most brands overlook key aspects of building and maintaining that solid foundation – even big brands. This is where cracks can settle in that can derail your business and even cause your foundation to crumble.

Conversely, maintaining a strong healthy foundation will free you up to focus on what matters most – converting occasional customers into loyal shoppers!

This, along with my other courses, start with the basics and then build to give you solid foundation you need to reach the skyline.

These courses are for both new brands and well established brands. They contain the best strategies I’ve used to push around some of the biggest, most iconic, brands on the planet. They’ve worked for my clients and they can work for you.

Trade Marketing Essentials

Will Transform Your business
Choose a payment plan and get started growing sales today!

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Your Expert Guide

I’ve had the privilege of working with and mentoring hundreds of brands from pre-revenue to multi-billion dollars in sales. All of them struggle with some of the same issues. 

While working to launch an innovative brand, I attended the leading natural business building programs, seminars, workshops, and courses. They all taught the same tired old strategies that worked for their grandparents, nothing to give my brand the edge it deserved. Nothing to help it stand out on a crowded shelf and attract my ideal customers. 

I felt like everyone had their handout begging me to hire them to manage my brand. There was no way I was going to hire anyone using the same cookie cutter strategies as my competition. Sound Familiar? You are not alone!

It was then and there that I pledged to change that. No other entrepreneurial brand should be denied the business building strategies they needed to successfully grow and scale. To learn what I need to know, I launched the Retail Solved podcast where I was able to interview CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands who candidly shared their insider secrets and advice. I learned what worked from the experts and now I am sharing their best advice with you! 

I’ve included the best strategies I’ve used as a Category Management Expert while working for UniLever and Kimberly-Clark. I’m the first person certified at the highest level of Category Management Proficiency, CPSA (Certified Professional Strategic Advisor). Leverage the same creative strategies I used to push around some of the largest and most iconic brands on the planet. They’ve worked for my clients and they can work for you when implemented correctly. That is where this course comes in. 

My mission is to empower brands and raise the bar in natural. That means giving you an equal seat at the retailers table with your most sophisticated competitors. Helping mission based brands gives you more runway to support worthy causes and do good on our behalf.  

Now lets roll up our selves and get started. I’ll see you inside! 

Daniel

Earnings Disclaimer: similar to everything else in life, there are no guarantees that your results will achieve or equal those using the techniques or ideals in these materials. Every effort has been made to accurately represent our programs and the educational value they provide. Additional information is provided on the link.

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