How To Dramatically Reduce Promotion Spending And Explode Sales – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Yuval Selik with Promomash

Deductions are a huge drain on your finances. Not all are valid. They can derail and even bankrupt your brand placing a huge burden on your cash flow while negatively impacting all aspects of your business. 

It’s estimated that 25% of a brand's gross sales are tied to their trade promotion budget. The challenge is that over 70% of all trade spending is wasted or ineffective. Knowing how to maximize each and every promotional opportunity is critical to your long-term survival as a brand. 

Deductions play a big part in this. 

Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and more!

Let's face it, retail is “pay to play” and big brands have a substantial unfair competitive advantage. You feel like the deck is stacked against you and for good reason – but it doesn't need to be.  

What if I told you that there was a better way? What if I told you that you were not alone and that even the big brands struggle with this? It's true – and I have first-hand knowledge working with hundreds of retailers as well as big and small brands in every stage of development.

1/14/2021 9AM MST  (11 EST)

Leverage Local Resources To Get A Competitive Edge – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Michael Bevis, Innovation and Entrepreneurship at City and County of Denver

Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. More importantly, your success is their success. 

The City Of Denver has set the bar high. They are committed to being the go-to resource for emerging and existing companies.  In this webinar we will highlight the many programs and services available and how to access them. In addition, they have a Global Landing Pad as well as Global Partnerships and much more. Become a part of this connected community!

1/8/2021 9AM MST  (11 EST)  

Sustainable Packaging To Grow Sales & Amplify Your Mission – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Kelly Williams With NatureFlex

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers?

Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how!

Sadly, most single use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative. Progressive brands need to take the lead to eliminate confusion and educate shoppers

Turn your packaging into a profit center. The shocking truth about sustainable packaging. Strategies to grow sales, save time, & money.

Learn how to leverage your packaging strategy to grow sales. 

12/18/2020 9AM MST  (11 EST) 

How To Increase Sales With Trust And Transparency – FREE webinar

How To Increase Sales With Trust And Transparency – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jaclyn Bowen with Clean Label Project

There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them.

Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers – why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand.  

Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate your brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community. 

A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm. 

 12/11/2020 9AM MST  (11 EST) 

How To Boost Shopper Engagement And Explode Sales – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Oli Bridge with Bonjoro

There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them.

Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers – why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand.  

Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate your brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community. 

A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm. 

Attend the free webinar to learn how to get the most from this amazing solution!

Click here to get bonjoro now!

*this is an affiliate link – you get the same great price while I may earn a commission

12/4/2020 9AM MST  (11 EST)

Creative Strategies To Grow Sales and Improve Shopper Engagement – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Karen Frame With Makeena

The secret to growing a successful brand is making it easy for shoppers to discover, find, and buy your products wherever they like to shop. Retail is pay to play and natural brands have always had a significant competitive disadvantage – but not anymore!

There is a better way to confidently grow and scale your brand. An effective shopper engagement strategy can help level the playing field and give your brand a competitive edge. This is how you convert occasional customers into committed loyal shoppers – what every brand wants!

Retailers expect and brands need actionable insights to help grow category sales. It’s difficult to effectively measure how well your brand is performing in natural compared to other brands. Shopper loyalty data can more than fill that void – with the right guidance. Learn how to leverage these strategies to become a trusted and invaluable resource to retailers. This is how you become a category leader.  Savvy retailers might even reward you with incremental opportunities not available to others. 

11/20/2020 9AM MST  (11 EST) 

Distributor Horror Stories, How Can We Fix Our Broken Food System – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Lois and Bob Gamerman With Soft Stuff Distributors

Retail is broken beginning with our food supply system. It frequently makes it difficult, if not impossible, for brands and retailers to meet the needs of their shoppers. Covid exasperated this.   

Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers. This is a big reason why mainstream brands ship directly to retailers and avoid using distributors. 

Learn creative ways to maximize sales, support local initiatives, and help retailers convert occasional customers into loyal shoppers.  

11/3/2020 9AM MST  (11 EST) 

Produce Is The Gateway To More Center Store Sales – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Lori Taylor With The Produce Moms 

Shoppers first their journey toward healthy eating begins with the produce department. It’s also where they start experimenting with organic.

Natural products have their roots in the produce department. The produce department is where you find simple easy to understand products. It’s also one of the key traffic drivers for retailers. 

Leveraging the relationship between produce and the ingredients found in health better-for-you products is the best and most effective way to increase center store sales. It is also the best strategy retailers can use to convert occasional customers to loyal shoppers. Learn simple strategies to give your brand and/or your store to gain a competitive edge.  

 11/6/2020 9AM MST  (11 EST)  

So You Want To Start Or Grow A Business. Start With A Healthy Foundation – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

The pandemic has exposed serious defects in small businesses causing many to close. Similar to an iceberg, the real strength of your business is what you don’t see floating above the surface. This is true for every kind of business including every brand. 

Founders love to create, it’s what they are best at! Few of them love the “busy work” that keeps the lights on thus critically important things frequently get overlooked. This can derail and even bankrupt your business. It costs a lot more to fix a problem than to avoid it in the first place. For example, not having the right legal protection, accounting system, HR strategies, the right business structure. The stability of your business can determine how long you will be in business; a year, a decade, or longer.    

The best way to future proof your business is to ensure you have a healthy foundation that will support your future growth. The best time to correct any problems is today. Take this opportunity to give your business a complete check-up so you will be prepared to grow and thrive in 2021 and beyond!   

 10/30/2020 9AM MST  (11 EST)

How A Connected Community Can Help You Explode Sales While Fighting Hunger – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Amanda Rodriguez with Startup CPG

Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger and much more.

Shoppers want brands that align with their values. Helping mission-based brands grow and thrive allows them to do more good on our behalf.

Natural brands are at a significant competitive disadvantage. Retail is expensive and small brands are unfairly burdened compared to their larger mainstream counterparts. A connected community is the most effective way for brands to learn from each other and from industry experts. The result is being able to confidently grow and scale your natural brand. 

10/23/2020 9AM MST  (11 EST)  

Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Charlie Knight, Mr Lee’s Noodles and Olly Hiscocks, OLLY'S      

Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. 

Retailers are looking for creative new ways to increase shoppers in their stores, give them a competitive advantage in their market, and earn a reasonable profit. Helping your retail partners can elevate you to a category leader. This is where you unlock potential opportunities not available to other brands. This is how I pushed around some of the largest most iconic brands on the planet. It worked for me and my clients and it can work for you.

10/11/2020 9AM MST  (11 EST) 

How To Build A Thriving Natural Brand With Limited Resources – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Mark Samuel, IWON ORGANICS

Retail can often be pay-to-play, and traditional strategies can be incredibly expensive and ineffective – a huge reason so many brands fail. Let’s fix that!

Launching and growing a natural products brand is challenging, especially during a pandemic. But it doesn’t need to be! Traditional strategies tend to overcomplicate brand building and they rarely if ever deliver long term, measurable success. This can be further complicated by looking to the “wrong experts” or replying on cookie-cutter strategies. The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks. Your go-to-market strategy needs to be as creative and disruptive as the ingredients in your package.

Learn what you need to know to get your products on more store shelves and into the hands of more shoppers, including on-line.

10/9/2020 9AM MST  (11 EST) 

How Are Shoppers Navigating The New Normal? – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jessica Malach, Social Nature

Consumers’ top health priorities are changing their buying habits in anticipation of the next wave of COVID.

COVID-19 is increasing consumer spending on natural health products as 47% take more preventative health measures. Learn what’s top of mind for consumers now and how their shopping habits are evolving. 

10/2/2020 9AM MST  (11 EST)  

The Secret To Effective Promotion Management Is … – FREE webinar

Featuring Yuval Selik with Promomash

Effective promotions can add rocket fuel to your brand growth. Ineffective promotions can derail and even bankrupt your brand – a key reason why over 80% of natural brands fail. I’m committed to fix that. 

Most brands rely on cookie-cutter strategies that do nothing to grow sustainable sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that can be the difference in being a thriving success or a failed experiment. 

Mastering these skills will put on a direct path toward sustainable sales and profits.

9/25/2020 9AM MST  (11 EST)  

Foodservice Is Not Dead It’s Different And It Wants To Boost Your Natural Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Stephanie Lind with Elohi Strategic Advisors
Rumors of the demise of foodservice during Covid are greatly exaggerated. While it’s true the fate of many restaurants are in jeopardy, there is now a huge need for packaged products. They want and need health ready-to-eat pre-packaged products. Learn how you can take advantage of this trend!

9/18/2020 9AM MST  (11 EST)  

How To Dramatically Reduce Promotion Spending And Explode Sales- FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

The future of your brand relies on its foundation. Cash fuels every aspect of your success. Squeezing more runway from every dollar can give you a huge edge.

Every brand struggles to grow sales with effective promotions. Rinse-and-repeat is not an effective strategy and yet most brands rely on it. This is their Achilles heel. Natural brands are at a significant competitive disadvantage.

Trade marketing encompasses everything required to get your products into shoppers' hands. Maximizing every selling opportunity is the key to your longevity and your ability to confidently grow and scale.

Retail is pay to play. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural.

Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. This is also true for brands relying on automated trade promotion software and programs. 

Consider this, $244 Billion was spent on trade promotions in 2017 resulting in only 17% sales growth (according to IRI). That includes brands relying on “push button trade management tools”. You need solutions that go well beyond what other brands rely on. 

Retailers are delisting natural brands without deep pockets making it more difficult for your shoppers to find and buy your products. There is a better way!

What would you do with more cash to innovate and promote your brand – the focus of this FREE webinar. 

Here’s a quick preview: https://CMS4CPG.com/TradeROI.

 9/11/2020 9AM MST  (11 EST) Check back later for details when this will be available 

Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jessica Malach, Social Nature

Every brand struggles to get their products into the hands of shoppers due largely to ineffective distribution and promotion strategies. Generic cookie-cutter tactics waste money and overlook your unique shopper. Strategies that seek to appeal to everyone tend to not resonate or be effective. 

Your shoppers want to be valued, appreciated, and respected. Personalization needs to be at the heart of everything you do. That begins with a strategy to build a connected community around your brand and that begins with a deep understanding and appreciation for your connected community.    

8/28/2020 9AM MST  (11 EST)  

How To Protect Your Cashflow From Frivolous Deductions – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand!

Every brand hates managing deductions. They are one of the biggest costs brands get saddled with. Not all are valid and reconciling them can waste a tremendous amount of time. There is a better way and it begins with managing them even before they occur. 

Most brands are reactive and not proactive. Maximizing your trade promotion ROI includes managing all the costs that can derail and bankrupt your brand. A critical component of every well thought out marketing strategy is execution. 

8/21/2020 9AM MST  (11 EST)  Content Is Available In The Trade Marketing Essentials Course   

4 Points To Building And Scaling A Brand In The Era Of Covid – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Kevin Webber & Patrick Webber & Jeff Kingsbury,  Fourpoints®Bar & Basecamp Co-Pack

The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken and traditional retailers no longer have all the power. COVID has exposed major inequities and failings in the way retailers work with, support, and promote small natural brands. This ignores what matters most – their customers. 

Shoppers have unlimited choices where they spend their hard-earned money. The WILL continue to buy the products they want – even if they are not available at their local store.   

The best defense against any virus is a healthy diet and that begins with natural brands – not the heavily processed commoditized brands of yesteryear. The undeniable fact is that natural brands are driving all sustainable sales across every category. 

Natural brands had a competitive disadvantage prior to COVID and things are even more challenging today which is forcing natural brands to migrate to online stores.

8/14/2020 9AM MST  (11 EST) 

An Effective Trade Promotion Strategy Begins With A Solid Business Plan – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Michael J. O'Donnell, The Belmullet Food and Beverage Group

Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. 

Retailers delisting natural brands without deep pockets making it more difficult for your shoppers to find and buy your products. There is a better way!

Every brand struggles to grow sales with effective promotions. Rinse-and-repeat is not an effective strategy and yet most brands rely on it. This is their Achilles heel. Natural brands are at a significant competitive disadvantage. There is a better way to confidently grow and scale your brand and it begins with a solid business plan that includes a robust trade promotion strategy. Learn how this can add rocket fuel to your growth.

8/7/2020 9AM MST  (11 EST)  

Thinking Beyond Equity – Alternative Funding Solutions That Will Help You Weather The Storm – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jessica Bates, Dwight Funding
Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow and scale. That includes gaining distribution at prominent retailers, new product innovation, and much more. It takes time to raise money through traditional channels and other funding methods sometimes require you to jump through a lot of hoops. These bottlenecks can make it difficult to get the funding you 1need on a timely basis. There is a better way. Having a strategic partner who can provide guidance and support can help you take your brand to the next level.

7/31/2020 9AM MST  (11 EST) 

Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.

7/24/2020 9AM MST  (11 EST)  

How To Explode Brand Sales With The Right Strategic Investor – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Stu Strumwasser, Green Circle Capital Partners LLC
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the ideal investor relationship that every brand should work toward.

Conversely, choosing the wrong investor that is more focused on their topline growth can derail and even sabotage your future. Learn the difference and why this matters.

7/17/2020 9AM MST  (11 EST) 

How To Explode Sales During A Pandemic – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Adam Hertel, Summit Sales Consulting
As we all adjust to the new normal, brands are looking for a secret weapon to help give them an edge. The competitive landscape has changed dramatically leaving many brands and retailers struggling to remain relevant. Consumers are getting comfortable with online shopping making it more difficult for brands to get discovered. Throwing more money at promotions is not sustainable and cookie-cutter strategies no longer help. What if there was a better way? What if there was a way to level up your go-to-market strategy and instantly level the playing field with bigger more sophisticated brands? That’s the topic of this week's free webinar. This is for any brand wanting to grow sustainable sales tomorrow and beyond.

7/10/2020 9AM MST (11 EST)  

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. This is the presentation I was to give at the Canadian Organic Trade Association Breakfast at The Natural Products Expo West 2020 show.

7/3/2020 9AM MST (11 EST)  

How are natural CPG leaders adapting to the new retail environment? – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jessica Malach, Social Nature

Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature's study of 2,500+ consumers in USA/Canada that will cover — top online shopping channels and drivers of loyalty, top categories purchased & barriers to purchase online, and most important aspects for choosing delivery service to help you better navigate your online marketing efforts!

6/26/2020 9AM MST  (11 EST) 

How To Maximize The REAL Value Of Your Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Eric Skae, The Bricktown Group

A lot of brands rely on cookie-cutter strategies, the same your competitors use. There is a better way to grow and scale your brand. Having proven tactics executed by an industry expert can explode your sales and profits. It begins with assembling the right high-performance team, a deep understanding of your customer and the market, and flawless execution at every step. This requires an expert with a proven track record, high standards, and attention to detail. 

This is your best secret weapon. Learn why this matters and how this can help you explode sales and profits. 

6/19/2020 9AM MST  (11 EST)  

Leveraging Wisdom to Unlock the Full Potential of Your Leadership and Brand  – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Brad Barnhorn
Great leaders are uniquely able to combine a clear strategic perspective and leadership foundation built on their past experience/learnings of how to successfully build a business combined with the nimbleness of being able to adapt and evolve themselves and their business to the challenges and opportunities of the present moment and constantly arriving future.  Navigating this journey requires a special blend of intellectual intelligence and emotional intelligence that allows the full potential of a leader and a brand to be unlocked.  A favorite proverb of ancient wisdom says “If you want to go fast, go alone. If you want to go far, go together.” Nothing is more true, especially in the natural foods world. Entrepreneurial leaders need every advantage to build great companies and Entrepreneurial brands need every advantage to differentiate themselves and stand out on a crowded shelf.

Strong Board members and Advisors can be incredibly valuable of a team that can go far as it goes together.  In his work partnering with high-performance CEOs and leading brands as a Board Member and guide on the company scaling journey, Brad Barnhorn's mission is to unlock that full leadership and brand potential to drive current and future success … and make it a fulfilling and enjoyable journey along the way.  Drawing from his own entrepreneurial success in building the fresh juice category through to his Board work with highly successful natural brands including Simple Mills, Kevita, Health Warrior, Country Archer, Rhythm Superfoods, RightRice, Chameleon Cold Brew, and Krave among others, join us as we explore with Brad a range of leadership, business and brand building insights, and perspectives to support you on your own journey to go far … and maybe even to go fast at the same time!

6/12/2020 9AM MST  (11 EST)  

8 Proven Strategies To Maximize Trade Marketing ROI – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Retail is pay to play. Trade marketing represents everything required to get your product into shopper's hands. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural. Would you like to know proven strategies to reduce wasted promotional spending and gain a competitive edge, even with big brands? That’s the focus of this free webinar.
YOU DON’T WANT TO MISS IT!

6/5/2020 9AM MST  (11 EST) 

How To Grow Sustainable Sales With Plant-Based Solutions Shoppers Want – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Daniel Karsevar, Plant-Based Solutions
Food supply issues are in the news daily. Shoppers are looking for alternatives to animal-based proteins and nutrients. Plant-based products are more relevant to retailers today than ever.

There is a lot of confusion about how to merchandise and sell plant-based products before the pandemic. We need to get this right and make it easier for your shoppers to find and buy plant-based products. Learn creative actionable strategies to elevate the plant-based revolution beginning with meeting the needs of the growing segment of flexitarian shoppers.

5/29/2020 9AM MST  (11 EST)  

How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Phil Lempert, The Supermarket Guru
No one knows what the future holds and what the retail landscape will look like tomorrow and beyond. We all still need to eat and food retail plays a critical role in how we shop and feed our families. That begins with brands and retailers partnering to make the shopper journey convenient, easy, and friendly.

Hear from the experts and get firsthand actionable insights and creative strategies that are helping brands and retailers remain connected to their communities and the shoppers who love them.

5/22/2020 9AM MST  (11 EST) 

How To Calculate The TRUE ROI From A Promotion – FREE webinar

How To Calculate The TRUE ROI From A Promotion – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make a huge impact on your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Learn what you need to know to choose the right promotion strategy to grow and scale your brand and avoid the pitfalls that derail and bankrupt other brands.

Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and more.

✅ What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending?

✅ Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy.

✅ I am currently developing a series of innovative Tools For The Trade that will significantly explode sales and scale your brand. These tools will radically change how brands can not only survive but thrive during these uncertain times.

✅ All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money!

✅ Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

5/15/2020 9AM MST  (11 EST)

How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring ECRM and RangeMe
There is a better way to get your brand onto store shelves and into the hands of more shoppers that does not waste a lot of jet fuel and it does not require you to attend trade shows.

Trade shows are great for networking and learning about new trends but, let’s face it, they do not provide face time with retailers you need to grow and scale your brand. Learn about a simple, easy, and convenient way to make your brand discoverable by retailers. There is a simple creative solution to get one-on-one face time with retailers wanting your brand on their shelves.

5/8/2020 9AM MST  (11 EST)  

How To Keep Your Brand Alive Today And Tomorrow And What Comes Next – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Andrew Therrien

Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day. 

The best defense against any virus is a healthy diet and that begins with your brand. 

Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate your sales in the new normal.

5/1/2020 9AM MST  (11 EST) 

Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Are you tired of feeling like an ATM machine? Stop throwing money away!

Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Trade Marketing represents 25% of your brand's gross sales and yet over 70% is wasted. You can not afford to squander any opportunity to introduce your brands to new shoppers. An effective strategy can 13x your promotional ROI. It requires flawless execution and that begins with setting and achieving well-thought goals..

4/24/2020 9AM MST  (11EST)   

Top 5 Strategies To Dramatically Reduce Deductions And Save Money – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Are you tired of feeling like an ATM machine? Stop throwing money away!

Deductions are a huge drain on your finances and not all are valid. They can derail and even bankrupt your brand. They place a huge burden on your cash flow that can negatively impact every aspect of your business.

Some retailers and distributors view deductions as a profit center hoping that brands won’t invest the necessary time required to investigate the mountain of excessive claims.

Learn simple strategies to gain control over YOUR MONEY and channel your resources to grow sustainable sales and scale your brand.

4/17/2020 9AM MST  (11 EST)  

How Do You Future Proof Your Store In Uncertain Times – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Top Strategies For Brands To Partner With Retailers

This is in cooperation with Whole Foods Magazine. This webinar is for both retailers and brands.

Fact:
     1) People still need to eat
     2) The best defense against any virus is healthy food and a healthy lifestyle
     3) Shoppers want products that align with their values
No one knows how the virus will impact shopper behaviors – specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how brands and retailers can work together to better weather this storm. Make it easier for your customers to find and buy the products they want – your products! Learn how to work smarter, not harder

4/10/2020 9AM MST   

How To Plan And Forecast Sales In Uncertain Times – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials.

4/3/2020       

Trade Management Essentials To Grow And Scale Your Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and competitive advantage. Learn what you need to know.

Trade spending includes everything required to get your products onto store shelves and into shoppers' hands. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective. Let’s fix that!

3/25 & 28/2020    

ECRM Tip Meeting Snack And Candy Categories

In wake of COVID-19, many more people are now looking at their health, and how to keep their immune system up, what does this mean for the “better for you” products?

Discussion around where the industry will be 3-5 years from now. Daniel Lohman, Brand Secrets and Strategies Podcast and YouTube Host, Brand Secrets and Strategies

February 24, 2021

SHIFT YOUR PERSPECTIVE TO NEXT-GEN PRICING
Featured Speaker – Effective Pricing Strategies To Grow Sales And Profits

International Next-Gen Pricing Conference
February 18, 2021
Presentation Link

The Store Brand Foods – Center Store Program

TIP Session – Thought Interaction Pods

 9/15/2020 9AM MST  (11 EST)  

Canada OTA (Organic Trade Association) Business Builder's Breakfast at Expo West

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand!

3/5/2020  

CMA Organic & Natural Webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions

Essential Strategies To Maximize Your Trade Marketing ROI

Best practices and processes that help you reach your targets. It all begins with goal setting – you can not hit a target you don’t aim for

12/6/2019  10:00 CST Webinar

CMA Organic & Natural Webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions

Trade Marketing Strategies That Grow Sales And Profits

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

10/18/2019  10:00 CST Webinar

Master the Shelf: A Blueprint to Flawless Execution in Trade Promotion Management & RETAIL DOMINATION.

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

Mark your calendars and join us on Thursday, September 19th from 2 – 3 PM ET for our Master The Shelf, a 3-part webinar series sponsored by Promomash.

9/19/2019  Webinar  Click Here To Watch The Replay!

CMA Organic & Natural Webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions

Simple Strategies To Amplify Sales Through Effective Broker Management

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. This includes both your internal and external sales teams. Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. Learn how to maximize sales through an external sales team.

9/6/2019  10:00 CST Webinar

Stop Being An ATM: Why 59% Of Promotional Spending Is Wasted And How To Turn It Around.

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

Mark your calendars and join us on Thursday, September 5th from 2 – 3 PM ET for our Master The Shelf, a 3-part webinar series sponsored by Promomash.

9/5/2019 Webinar  Click Here To Watch The Replay!

Don't Become A Statistic: The Big Mistake That Causes 90% Of Brands To Fail At The Shelf.

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

Mark your calendars and join us on Thursday, August 22nd from 2 – 3 PM ET for our Master The Shelf, a 3-part webinar series sponsored by Promomash.

8/22/2019 Webinar  Click Here To Watch The Replay!

FMI Emerge Smarter

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

6/10/2019  

Springboard Fireside Chart

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

5/24/2019  

EXCEEDRA EVENT: CONSUMER GOODS TRADE PROMOTION MANAGEMENT FORUM

Keynote

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

The rapid emergence of new brands and how a trade marketing strategy enables profitable progress

• Website: http://www.exceedra.com

6/25-26/2019  San Francisco, Ca

NatchCom

Dan Lohman, CPSA       Natural Industry Strategic Advisor, Brand Secrets And Strategies

Feature – Digital Strategies To Maximize Trade Marketing ROI

• Website: https://www.natchcom.com/

10/5-7/2018  Boulder, Co

CMA Organic & Natural Webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions

How to land shelf space with true category management and “win at shelf”!

Consumers can’t buy your product if they can’t find it! Category management is both the art and the science of connecting your products with your ideal customer. It’s advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” – all of which are vitally important to your success. While top line canned reports are a good basic starting place, true category management provides actual actionable insights and strategic solutions to grow sales. Think of a contractor building a house. They do not use every tool they own every day. They choose the right tool for each job. They would never use a handheld hacksaw when the job calls for a heavy duty chop saw. They hire experts when the job is beyond their level of expertise.

7/26/2018  10:00 CST Webinar

The CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE

Feature – “What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf”

Natural is the R&D of the CPG industry.  Natural organic products are driving sustainable category growth across all channels.  Natural and organic consumers are not motivated by price alone.  They base their buying decision on transparency, clean-label ingredients that not only meet their nutritional needs, but products they can trust.  These consumers do their research, going beyond the four corners of the package.  They vote with their dollars, purchasing products from sustainable and mission-based brands.  Brands that provide true innovation, are closely aligned with their core customer, and remain true to their mission are steadily capturing market share.   Learn what is really behind these trends and how they are winning at shelf.  

Gaylord Opryland Resort & Convention Center
5/7/2018  Nashville, TN

CMA Organic & Natural Webinar Series- Part 4

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions, Chuck Muth, Chief Growth Officer Beyond Meat, Alex Hanifin, CEO Alpine Start Foods and Naturally Boulder, Robbie Vitrano, CEO, Good Spread NatchCom, and Megan Reamer, Honest Jackson's Chips

“What is the Future in Brand Strategy for Natural Organic”

Dan Lohman, Category Management Solutions will hold a panel discussion with leading industry thought leaders from Alpine Start Foods, Honest Jackson's Chips, Good Spread and Beyond Meat discussing what’s next for natural organic and what makes natural natural. Learn what retailers really want and how to get your brand on the shelf. Save valuable time and money with actionable insights and strategic solutions to grow your brand.

4/27/2018  10:00 CST Webinar

CMA Organic & Natural Webinar Series- Part 3

“Organic Produce and Center-store Organic Sales… Is There a Link?

Dan Lohman, Organic & CPG Industry Advisor, Category Management Solutions, Tom Barnes, CEO and Adam Brohimer, President of Category Partners
The produce department experts at Category Partners will highlight the latest sales trends in organic produce, along with a profile of the organic consumer and how they interact with produce in the retail channel. CMS and CP will tackle some questions including, “Should organic consumer packaged goods companies care about produce?” And if they should, “What are some basics they should know in order to leverage opportunities for their own brands and retail customer?”

4/12/2018  10:00 CST Webinar

CMA Organic & Natural Webinar Series- Part 2

Creating brand strategies that drive sales at retail leveraging the growth of natural and organic products

Daniel Lohman, CPSA.     Natural Industry Strategic Advisor, Brand Secrets and Strategies

Bill Bishop   Chief Architect, Brick Meets Click

3/15/2018  10:00 CST Webinar

Expo West Pitch Slam Mentor

Preparing brands for the Expo West Pitch Slam

3/7/2018  

CMA Organic & Natural Webinar Series- Part 1

Defining the Differences in the Organic Arena & Who’s the Shopper.  In this 4-part series, Dan will be defining the differences of and exploring the impact of organic, natural, gluten-free, non-GMO, local, clean label, and transparency

2/10/2018  10:00 CST Webinar

Flexible Packaging Symposium

Keynote

12/4/2017  12:00 EST Atlanta Georgia

Supply Side West
Featured Speaker – Clean Label Workshop
September 26, 2017 Las Vegas, NV

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Strategies natural organic brands and retailers can use the grow sustainable sales
8/21/2017 – 8/24/2017 at the Rosen Centre Hotel (Orlando, FL)

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Merchandising strategies to help you brand stand out on a crowded shelf.
7/19/2017  3:00 EST Webex

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Effective strategies to get your brand on retailers shelves.
6/19/2017  2:00 EST Webex

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Merchandising strategies to increase loyal shoppers and grow sales.
5/10/2017  3:00 EST Webex

Mexican Healthy Products Summit
Keynote – The importance of natural organic products in traditional retail
January 27 – 29, 2017  ✧  Puerto Vallarta, Mexico

Supply Side West
Panel – GMOs: Today’s Challenges, Tomorrow’s Opportunities
October 4-6, 2016 Las Vegas, NV

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Natural organic products are fueling sustainable growth across all categories 
August 22-25, 2016 San Diego, CA

BevNet Live
Feature – Category Management Checklist for Entrepreneurial Brands 
June 13-15, 2016 New York, NY

The Natural and Healthy Show
Feature – The Renewed Importance of Healthy & Natural…by the numbers
May 5-7, 2016 Chicago, IL

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Growing Center Store Sales With Natural Organic 
August 24-16, 2015 San Diego, CA

Ask the Experts Series Webinar
Webinar – Gaining Line of Site to Store Shelves – tools and best practices
July 7, 2015

World Alliance For Retail Excellence And Standards
Feature – Sales & Marketing – Are You Invested “socially” with your Target Customer
April 25-27, 2015 Las Vegas, NV

ECRM Private Label Health & Beauty Care EPPS
Keynote – The future of Private Brands and its Role in Retail 
April 15-17, 2015 Orlando, FL

Ask the Experts Series Webinar
Webinar – Merchandising 101: The Value of Discipline onShelf
February 24, 2015

Ask the Experts Series Webinar
Webinar – Improving Brand Recognition with Effective Merchandising
January 20, 2015

Natural Products Expo East
Panel – Technology Winners in Grocery 
September 25-28, 2014 Baltimore, MD

Natural Products Expo East
Feature – Delicious Living Booth EXPO Speaker     
September 25-28, 2014 Baltimore, MD

ECRM Private Label Health & Beauty Care EPPS
Keynote – Building Sustainable Private Label Sales in Any Economy
April 7-10, 2014 Atlanta, GA

Natural Products Expo East
Panel – The Manufacturer-Broker-Retailer Relationship
September 19-22, 2013 Baltimore, MD