What You Need To Know
More Retail Doors. Less Cash? The Hidden Cost of CPG Growth
A CPG brand can add distribution, grow revenue and become financially weaker at the same time. I've watched it happen. A profitable brand expanded into more distributor DCs and markets. Distribution increased. So did [...]
More Retail Doors Won’t Fix the Wrong Assortment
I found a roughly $15 million growth opportunity gap inside a brand that was already in the stores. They did not need another retailer. They needed the right products in the retailers they already [...]
CPG Pitch Deck – What Retail Buyers Need to See Before They Say Yes
Getting into retail can be one of the most expensive yeses your brand ever receives. Most founders are taught how to pitch investors: founder story, product, traction, market opportunity, growth, and the ask. Retail [...]
The Promotion Was Approved. So Why Is the Shelf Empty?
Your promotion is live. The retailer approved it. The funding is committed. Inventory shipped. The team believes everything is ready. Then someone walks into the store. The sale tag is there. The shelf is [...]
Your Best Product Doesn’t Win. The Product That Solves the Right Problem Does. With Marise May, Cha’s Organics
What makes one shopper willingly pay more while another keeps chasing the lowest price? It is not always the product. It is whether the product solves a problem the shopper recognizes and whether the [...]
Your Promotion Increased Sales. So Why Did Cash Get Tighter?
Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those [...]
More People. More Software. Why the Same Decisions Keep Coming Back.
Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those [...]
More Reports Aren’t the Problem. Your Decisions Are.
Most CPG teams do not have a reporting problem. They have sales reports, retailer portals, broker updates, promotion recaps, deduction files, syndicated data, dashboards, and spreadsheets. Yet the team can review all of it [...]
Your Brand Is Not Broken. The Margin For Error Got Smaller.
Growth feels harder right now. That does not necessarily mean your brand, product, mission, or founder instincts are broken. The environment around the business changed, and the margin for error got smaller. Sales may [...]
Your Email List May Know Before Your Dashboard Does
Your sales report may be one of the last places you learn that the shopper changed. By the time velocity slows, repeat purchase weakens, or a retailer starts asking harder questions, the shopper may [...]