What You Need To Know
The Promotion Was Approved. So Why Is the Shelf Empty?
Your promotion is live. The retailer approved it. The funding is committed. Inventory shipped. The team believes everything is ready. Then someone walks into the store. The sale tag is there. The shelf is [...]
Your Best Product Doesn’t Win. The Product That Solves the Right Problem Does. With Marise May, Cha’s Organics
What makes one shopper willingly pay more while another keeps chasing the lowest price? It is not always the product. It is whether the product solves a problem the shopper recognizes and whether the [...]
Your Promotion Increased Sales. So Why Did Cash Get Tighter?
Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those [...]
More People. More Software. Why the Same Decisions Keep Coming Back.
Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those [...]
More Reports Aren’t the Problem. Your Decisions Are.
Most CPG teams do not have a reporting problem. They have sales reports, retailer portals, broker updates, promotion recaps, deduction files, syndicated data, dashboards, and spreadsheets. Yet the team can review all of it [...]
Your Brand Is Not Broken. The Margin For Error Got Smaller.
Growth feels harder right now. That does not necessarily mean your brand, product, mission, or founder instincts are broken. The environment around the business changed, and the margin for error got smaller. Sales may [...]
Your Email List May Know Before Your Dashboard Does
Your sales report may be one of the last places you learn that the shopper changed. By the time velocity slows, repeat purchase weakens, or a retailer starts asking harder questions, the shopper may [...]
The Future Belongs To Brands That Build Community With Chrissy Hammer, Sunshine Buns
What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recipe [...]
Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.
Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem is complexity? [...]
Seth Goldman — How to Build a Profitable Brand with Values
What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Goldman, founder of Honest Tea and co-founder of Just Ice [...]