What You Need To Know
More People. More Software. Why the Same Decisions Keep Coming Back.
Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those [...]
More Reports Aren’t the Problem. Your Decisions Are.
Most CPG teams do not have a reporting problem. They have sales reports, retailer portals, broker updates, promotion recaps, deduction files, syndicated data, dashboards, and spreadsheets. Yet the team can review all of it [...]
Your Brand Is Not Broken. The Margin For Error Got Smaller.
Growth feels harder right now. That does not necessarily mean your brand, product, mission, or founder instincts are broken. The environment around the business changed, and the margin for error got smaller. Sales may [...]
Your Email List May Know Before Your Dashboard Does
Your sales report may be one of the last places you learn that the shopper changed. By the time velocity slows, repeat purchase weakens, or a retailer starts asking harder questions, the shopper may [...]
The Future Belongs To Brands That Build Community With Chrissy Hammer, Sunshine Buns
What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recipe [...]
Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.
Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem is complexity? [...]
Seth Goldman — How to Build a Profitable Brand with Values
What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Goldman, founder of Honest Tea and co-founder of Just Ice [...]
Your Sales Are Up. So Why Is Cash Still Tight?
Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest [...]
Functional Foods and AI: Why This Is The Next Big Retail Trend
The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how [...]
Margins Tightening? It’s Not What You Think
Growth feels harder right now because many brands are making decisions with only part of the picture. In this episode, Dan Lohman explains why most CPG brands do not have a spend problem — [...]