Your Dashboard Can Be Accurate—and Still Mislead You More dashboards. More reports. More spreadsheets. More software. So why do so many CPG leadership teams still struggle to make confident decisions? In this episode, Daniel Lohman explains why more reporting doesn't automatically create more clarity. You'll learn: • Why accurate reports can still mislead • [...]
Growth feels harder right now. Not necessarily because your brand is broken. But because the margin for error got smaller. In this episode, Daniel Lohman explains why so many entrepreneurial CPG founders feel like they are working harder than ever — even when sales are growing. Sales may be up, but cash still feels [...]
Your sales report may be one of the last places you find out that the shopper changed. By the time velocity slows, the shopper has already made a decision. This episode uses trade shows as a practical example, but the bigger lesson is not really about trade shows. It is about turning shopper conversations, [...]
What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recipe to national retail expansion. She shares the story behind Sunshine Buns, the lessons she's learned scaling a founder-led brand, and [...]
Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem is complexity? In this episode, I sit down with Mike Fata, founder of Manitoba Harvest and author of Grow, to discuss one [...]
What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Goldman, founder of Honest Tea and co-founder of Just Ice Tea, to discuss what it takes to build a mission-driven brand in today's retail environment. We explore: • Why Honest [...]
Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest blind spots facing entrepreneurial CPG brands today: Growth is not the same as health. The market has changed. The shopper [...]
The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how to position products before the market fully catches up In this episode, I sit down with Suzie Yorke to discuss: [...]
Growth feels harder right now because many brands are making decisions with only part of the picture. In this episode, Dan Lohman explains why most CPG brands do not have a spend problem — they have a visibility problem. Learn how the Retail Clarity Framework™ helps founders identify hidden profit leaks, improve decision quality, [...]
But very few spend enough time thinking about what happens AFTER manufacturing. And that blind spot quietly creates: • operational friction • retailer problems • deduction exposure • execution failures • damaged customer experiences • and hidden profit leaks In this episode, I sit down with Caitlin to discuss why operational clarity, fulfillment, packaging, [...]
