Hint: it’s possible to have a lot of cash on hand and still fail. Learn why this matters and how you can get more runway from your available resources/investments
The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunities
True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!
Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
Maximizing Your Promotion ROI means More Runway For Sales Growth, Higher Brand Valuations, Better Terms When Negotiating With Investors, Fuel For More Innovation, Greater Support For Mission-Based Causes, …
☑️ Quickly level-up your skills without struggling to figure out how to navigate the advanced strategies big brands rely-on.
☑️ Get an ”equal seat” at the table with key retailers where the decisions that impact your brand are made.
☑️ Level the playing field between you and your most sophisticated competitor.
☑️ Remove the overwhelm and anxiety (feel excited and confident) about finally moving your brand in the right direction with the tools and resources you need to succeed and thrive.
☑️ Gain a sustainable competitive edge by instantly capitalizing on advanced strategies your competitors overlook or ignore.
☑️ Have a concrete action plan and clear roadmap to reach your longterm goals and objectives
☑️ Confidently know how to surround yourself with the best and most talented experts to explode sales and stop wasting valuable time and money
Brand Secrets And Strategies was rebranded to Retail Solved
My website is dedicated to be a resource to help entrepreneurial brands grow and scale. It has all of my content including over 400 articles printed in the leading industry publications. Leverage it to give your brand the competitive advantage it deserves.
Ever wish you could get expert advice to build and scale your brand? Now you can! CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! Over 265 brand building episodes.
Over 170 videos including several of my podcast interviews. It also includes replays from the free webinar series I launched to help brands impacted by the Covid shutdown. They address the most pressing questions I received.
There are 21 Brand building courses, several are free. The school features my signature Trade Marketing Essentials course, Effective Broker Management, Scorecards & KPI’s and more. The mini courses are designed to give you one quick win with a single item at a single retailer. Then multiply that times every item you sell and every retailer you want your products sold in.
All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money! Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.
Take The 30 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth!
YOU WILL LEARN
Featuring Michael J. O'Donnell, The Belmullet Food and Beverage Group
Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work.
Retailers delisting natural brands without deep pockets making it more difficult for your shoppers to find and buy your products. There is a better way!
Every brand struggles to grow sales with effective promotions. Rinse-and-repeat is not an effective strategy and yet most brands rely on it. This is their Achilles heel. Natural brands are at a significant competitive disadvantage. There is a better way to confidently grow and scale your brand and it begins with a solid business plan that includes a robust trade promotion strategy. Learn how this can add rocket fuel to your growth.
This is a Must Attend If…
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
While it’s best to go through all modules in one week, you can complete it in one day. To get the most from the course, it’s advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own – one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer’s shelves and into the hands of more shoppers.
Leave comments and questions under each lesson. I will get notified. Here is where you can ask questions, engage with our community, and share resources.
Also, leverage my website. Is dedicated to be a resource to help you profitably grow and scale your brand. It contains all of my articles (400+ articles featured in every leading industry trade publication), podcast episodes where I interview the top CEO’s and industry experts that candidly share their insights and expertise, a Free Trade Promotion ROI Calculator, YouTube videos including the replays of the free webinar series I launched to help brands impacted by covid, tips of the week, and much more.
Building a brand in retail is challenging. Wouldn’t it be great if you just had an easy to follow roadmap?
In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Go to RetailSolved.com/BrandSchool to learn more about and enroll in these online courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money, It’s your roadmap to success. I will be adding additional content based on your feedback – to help give your brand the edge it deserves. So, keep checking back!
My website is dedicated to helping you grow and scale your brand. It’s chocked full of brand-building guides, tips and advice from myself and the leading thought leaders in our industry on the Brand Secrets and Strategies Retail Solved podcast and YouTube channel. Start with the 30 Days To Prosperity Challenge. No matter where you are in your business, it will help you shore up your foundation and give you the edge you deserve. Go to RetailSolved.com/30DayChallenge to get started. Trade marketing is an area that every brand struggles with. Learn ways to cut excessive costs and gain a significant competitive edge by maximizing your trade marketing ROI. There’s even a free Trade Marketing ROI Calculator on my website: RetailSolved.com/PromotionROI.
Like everything in life, your commitment and dedication to mastering these strategies can set you apart from other brands and give you a sustainable competitive edge. Don’t just watch the videos and expect to become an expert. Applying what you learn in real life situations is where you begin to master these concepts. Bake them into your brands DNA and make them your own. Superstars will take these courses in lockstep with your entire team. Discuss and share what you have learned. Then, brainstorm creative ways to adopt and implement your new strategies to give your brand the edge it deserves.
Every business needs a solid foundation to succeed. Sadly, most brands overlook key aspects of building and maintaining that solid foundation – even big brands. This is where cracks can settle in that can derail your business and even cause your foundation to crumble.
Conversely, maintaining a strong healthy foundation will free you up to focus on what matters most – converting occasional customers into loyal shoppers!
This, along with my other courses, start with the basics and then build to give you solid foundation you need to reach the skyline.
These courses are for both new brands and well established brands. They contain the best strategies I’ve used to push around some of the biggest, most iconic, brands on the planet. They’ve worked for my clients and they can work for you.
I’ve had the privilege of working with and mentoring hundreds of brands from pre-revenue to multi-billion dollars in sales. All of them struggle with some of the same issues.
While working to launch an innovative brand, I attended the leading natural business building programs, seminars, workshops, and courses. They all taught the same tired old strategies that worked for their grandparents, nothing to give my brand the edge it deserved. Nothing to help it stand out on a crowded shelf and attract my ideal customers.
I felt like everyone had their handout begging me to hire them to manage my brand. There was no way I was going to hire anyone using the same cookie cutter strategies as my competition. Sound Familiar? You are not alone!
It was then and there that I pledged to change that. No other entrepreneurial brand should be denied the business building strategies they needed to successfully grow and scale. To learn what I need to know, I launched the Retail Solved podcast where I was able to interview CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands who candidly shared their insider secrets and advice. I learned what worked from the experts and now I am sharing their best advice with you!
I’ve included the best strategies I’ve used as a Category Management Expert while working for UniLever and Kimberly-Clark. I’m the first person certified at the highest level of Category Management Proficiency, CPSA (Certified Professional Strategic Advisor). Leverage the same creative strategies I used to push around some of the largest and most iconic brands on the planet. They’ve worked for my clients and they can work for you when implemented correctly. That is where this course comes in.
My mission is to empower brands and raise the bar in natural. That means giving you an equal seat at the retailers table with your most sophisticated competitors. Helping mission based brands gives you more runway to support worthy causes and do good on our behalf.
Now lets roll up our selves and get started. I’ll see you inside!
Daniel
Earnings Disclaimer: similar to everything else in life, there are no guarantees that your results will achieve or equal those using the techniques or ideals in these materials. Every effort has been made to accurately represent our programs and the educational value they provide. Additional information is provided on the link.
