Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

22 09, 2021

Where To Find New Shoppers To Grow Your Business, Diana Fry with Retail Voodoo and Gooder

By |2025-08-25T14:11:13-06:00September 22nd, 2021|Brand Engagement, Podcast, Sales Story Optimization|

Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry,  Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you [...]

21 09, 2021

Simple Strategies To Easily Attract The Perfect Buyer Now, Tracy Enos with Linked Acceleration

By |2025-08-25T14:08:56-06:00September 21st, 2021|Brand Engagement, Podcast, Sales Funnel Magnification|

Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highlights a creative strategy to engineer business opportunities for busy executives. This is how you attract the perfect buyers [...]

20 09, 2021

How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade with Retail Performance Group

By |2025-08-25T14:35:21-06:00September 20th, 2021|Brand Engagement, Category Leadership, Podcast, Sales Story Optimization|

Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. [...]

6 06, 2021

Why A Data Driven e-Commerce Strategy Is Essential, Mike Begg with AMZ Advisers

By |2025-08-25T13:52:57-06:00June 6th, 2021|Brand Engagement, Podcast, Video|

Discover why a data driven e-Commerce strategy is critical to your success and learn how to enhance your brand's growth. Amazon is a valuable sales channel for brand awareness and discovery, but building a brand and scaling require capturing customer information and leveraging it for email marketing and retargeting. Consistent branding across all platforms, [...]

13 12, 2020

How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

By |2025-08-25T11:38:10-06:00December 13th, 2020|Brand Engagement, Podcast, Video|

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting products, driven by consumers’ heightened focus on health and wellness. Brands must prioritize transparency, personalization, and simple ingredients to build [...]

23 08, 2020

Building And Scaling A Brand for Success, Kevin & Patrick Webber, Jeff Kingsbury with Fourpoints®Bar & Basecamp Co-Pack

By |2025-08-25T08:05:26-06:00August 23rd, 2020|Brand Engagement, Podcast, Video|

Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]

6 07, 2020

How To Keep Your Brand Alive Today And Tomorrow, Andrew Therrien with Big Orange Productions

By |2025-08-25T07:21:48-06:00July 6th, 2020|Brand Engagement, Podcast, Video|

Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies.  Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong [...]

30 03, 2020

Building Community By Informing & Educating The Natural Industry, Heather Wainer with Whole Foods Magazine

By |2025-08-24T20:47:32-06:00March 30th, 2020|Brand Engagement, Podcast, Video|

Explore how building community and educating the natural products industry fosters unity and collaboration among brands and retailers. Heather, publisher of WholeFoods magazine, discusses her journey in the natural products industry, emphasizing the importance of networking and industry relationships. The magazine, a resource for retailers, manufacturers, and suppliers, highlights industry trends and challenges faced [...]

26 11, 2019

Be An Authentic Brand That Shoppers Trust, Emily Soccorsy & Justin Foster with Root + River

By |2025-08-24T18:26:39-06:00November 26th, 2019|Brand Engagement, Podcast, Video|

Learn how to be an authentic brand that resonates with shoppers and aligns with their values. Emily and Justin, founders of Root + River, believe authentic branding is crucial for success. They help leaders uncover their truths and articulate them to create authentic connections with customers. Intrinsic branding, emphasizing authenticity [...]

19 11, 2019

Become An Indispensable Brand for Customers, Mitch Duckler with FullSurge

By |2025-08-24T18:24:21-06:00November 19th, 2019|Brand Engagement, Podcast, Video|

Learn how to become an indispensable brand that customers cannot live without. Discover essential branding strategies today. Understand customer perception and how it shapes brand positioning. The podcast highlights the need for brands to be intentional and consistent in their messaging to influence customer perceptions and build a loyal community. [...]

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