Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

22 09, 2021

Where To Find New Shoppers To Grow Your Business, Diana Fry with Retail Voodoo and Gooder

By |2025-10-02T20:34:23-06:00September 22nd, 2021|Brand Engagement, Podcast, Sales Story Optimization|

Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry,  Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you [...]

21 09, 2021

Simple Strategies To Easily Attract The Perfect Buyer Now, Tracy Enos with Linked Acceleration

By |2025-10-02T20:32:58-06:00September 21st, 2021|Brand Engagement, Podcast, Sales Funnel Magnification|

Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highlights a creative strategy to engineer business opportunities for busy executives. This is how you attract the perfect buyers [...]

20 09, 2021

How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade with Retail Performance Group

By |2025-10-02T20:31:43-06:00September 20th, 2021|Brand Engagement, Category Leadership, Podcast, Sales Story Optimization|

Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. [...]

6 06, 2021

Why A Data Driven e-Commerce Strategy Is Essential, Mike Begg with AMZ Advisers

By |2025-10-02T20:24:27-06:00June 6th, 2021|Brand Engagement, Podcast, Video|

Discover why a data driven e-Commerce strategy is critical to your success and learn how to enhance your brand's growth. Amazon is a valuable sales channel for brand awareness and discovery, but building a brand and scaling require capturing customer information and leveraging it for email marketing and retargeting. Consistent branding across all platforms, [...]

14 12, 2020

How To Increase Sales With Trust And Transparency

By |2025-09-15T12:45:57-06:00December 14th, 2020|Brand Engagement, Video, Webinar|

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting products, driven by consumers’ heightened focus on health and wellness. Brands must prioritize transparency, personalization, and simple ingredients to [...]

13 12, 2020

How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

By |2025-10-02T19:05:24-06:00December 13th, 2020|Brand Engagement, Podcast, Video|

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting products, driven by consumers’ heightened focus on health and wellness. Brands must prioritize transparency, personalization, and simple ingredients to build [...]

24 08, 2020

4 Points To Building And Scaling A Brand

By |2025-09-14T19:03:17-06:00August 24th, 2020|Brand Engagement, Video, Webinar|

Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]

23 08, 2020

Building And Scaling A Brand for Success, Kevin & Patrick Webber, Jeff Kingsbury with Fourpoints®Bar & Basecamp Co-Pack

By |2025-10-02T18:37:56-06:00August 23rd, 2020|Brand Engagement, Podcast, Video|

Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]

6 07, 2020

How To Keep Your Brand Alive Today And Tomorrow, Andrew Therrien with Big Orange Productions

By |2025-10-02T17:07:31-06:00July 6th, 2020|Brand Engagement, Podcast, Video|

Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies.  Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong [...]

3 07, 2020

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers

By |2025-09-14T18:44:09-06:00July 3rd, 2020|Brand Engagement, Sales Story Optimization, Webinar|

Nothing happens until someone buys your products and shoppers can't buy them if they can't find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. [...]

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