You don’t need to work more hours to grow your brand. You need more clarity, more discipline, and better focus. Most CPG founders are burned out, overwhelmed, and stuck reacting—because they’ve stopped prioritizing the one thing that drives everything: their health. In this episode, I sit down with Mark Samuel, founder of Mark’s, to [...]
You’re looking at your trade spend, your promotions, your deductions—and it feels like you’re spending too much. But here’s the truth: most CPG brands don’t have a spend problem. They have a visibility problem. And that matters because the money you can’t see leaking is the money shortening your runway. In this episode, I [...]
You’ve invested in better dashboards, better reporting, and better trade marketing software. You’re tracking everything—promotions, lift, ROI, deductions—and yet your margins still feel unpredictable and your growth still feels inconsistent. If that sounds familiar, here’s the truth: what you think is giving you control is actually holding you back. In this episode, I break [...]
Trade marketing feels like a tax for most CPG brands. You spend money, run promotions, follow retailer plans—and still watch your margins shrink, cash flow tighten, and growth stay unpredictable. The problem isn’t trade marketing. It’s that you were never taught the system. In this episode, I break down how trade marketing actually works—and [...]
You can be “profitable” on paper and still go bankrupt. If you don’t understand cash flow, margin, and focus, your CPG brand is at risk — and that matters because running out of cash is the #1 reason businesses fail. In this episode, I sit down with Nate from Future Ready CFO to simplify [...]
Expo West is expensive. If you’re “hoping” it grows your brand, you’re already losing ROI. Booth fees, travel, freight, samples, staffing — this is one of the biggest trade investments you’ll make all year. And most brands waste it because they treat Expo like a sampling event instead of a leverage event. In this [...]
If you’re still pitching your product instead of guiding the category, you’re leaving leverage on the table. Retail buyers don’t reward brands with the best velocity — they reward brands that help them win. And if you don’t shift from vendor to advisor, you’ll stay stuck chasing space, promotions, and resets. In this episode, [...]
Discover effective deduction management strategies to maximize cashflow and sales for your brand and avoid financial pitfalls. Effective deduction management is crucial for maximizing cash flow and sales. Brands can optimize trade promotion strategies, reduce deductions, and reinvest in growth by seeking help from experts. [...]
You’re losing cash every month to trade deductions—and you probably don’t even know it. If 6–10% of deductions are invalid and 70% of trade spend is ineffective, that’s not a small leak… that’s lost runway, lost growth, and lost negotiating power with retailers. In this episode, I sit down with Yuval Selik of Promomash [...]
Discover the secret to effective promotion management and grow your brand sustainably without cookie-cutter strategies. Trade marketing and promotions are crucial for emerging CPG brands to raise awareness and increase sales. Effective promotion management, utilizing data and people management, is essential to maximize sales and gain a competitive advantage. [...]
