Most CPG brands think promotions grow sales. They don’t. Pricing strategy does. If your pricing architecture is wrong, deeper discounts and more promotions will only destroy your margins, train shoppers to wait for deals, and drain your cash flow. In this episode, I break down the pricing and promotion architecture that premium brands use [...]
Discover the essence of Mission Beyond The Brand and how it fosters consumer trust with socially responsible choices. Jeffrey Hollender, founder of Seventh Generation and Sustain Natural, discusses the challenges of balancing profitability with social responsibility in mission-based brands. He emphasizes the importance of systemic change [...]
Uncover the secrets to promotional effectiveness. Learn how to maximize your brand's potential and avoid costly pitfalls. Promotions are crucial for brand growth, but 70-90% of promotional spending is wasted. The goal of every promotion is to introduce products to new consumers, but ineffective coordination with retailers often leads to [...]
