You’re doing everything “right”—promotions, social media, brokers, distribution—and still not growing. Your cash flow feels tight. Your strategy feels reactive. And your product is at risk of being discontinued. The problem isn’t you. It’s the advice. Most CPG advice fails because it’s incomplete. It focuses on tactics instead of systems and ignores how retail [...]
Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing. This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]
To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain. When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]
Learn effective strategies to help shoppers find your products and boost sales for your brand across all retail channels. Effective merchandising, driven by consumer behavior insights and strategic product placement, benefits both brands and retailers by boosting sales and customer loyalty. Effective merchandising is crucial for retailers to attract and retain shoppers. [...]
Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats? There is a [...]
Discover how to grow sustainable sales with loyal shoppers who celebrate your brand and boost your retail success. Effective merchandising strategies, including understanding the shopper journey and optimizing product placement, are key to building customer loyalty and maximizing sales. A solid merchandising strategy, tailored to customer behavior and retailer needs, [...]
Discover winning merchandising strategies that keep your brand competitive and prominent on store shelves. Mat Brogie, of Repsly, discusses the importance of effective merchandising at retail. Effective in-store merchandising, including optimal shelf placement and secondary placements, significantly impacts product visibility and sales. Retail execution is critical for every brands success. [...]
Explore effective marketing strategies to make your organic brand shine in a competitive retail environment. Current retailer merchandising strategies do not focus on the needs of the shopper. Shoppers have a lot of choices today when it comes to where they spend their hard-earned dollars. Learn how to make shopping easier with the right [...]
This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what? Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]
