Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

20 09, 2021

How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade with Retail Performance Group

By |2025-08-25T14:35:21-06:00September 20th, 2021|Brand Engagement, Category Leadership, Podcast, Sales Story Optimization|

Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. [...]

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1 02, 2021

Proven Strategies To Drive Sales Growth At Retail, Scott Sensenbrenner with Enzymedica

By |2025-08-25T13:41:40-06:00February 1st, 2021|Category Leadership, Podcast, Video|

Unlock the potential of your retail business with proven strategies to drive sales growth and stand out from the competition. Enzymedica, a leading provider of enzyme dietary supplements, focuses on science-supported products to reduce confusion in the supplement aisle. They address the challenge of competing with new brands that use marketing to promote inferior [...]

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31 01, 2021

Conclusion You Are Now A Category Leader

By |2025-08-25T13:39:14-06:00January 31st, 2021|Category Leadership, Podcast, Video|

Find out how to position your brand as a leader and implement the strategies your learned her that drive success and efficiency. Retailers need and want your help. Taking a leadership role in the category and with retailers can open doors to incremental opportunities to grow sales and profits giving you a sustainable competitive [...]

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30 01, 2021

Help Your Retail Partners – Key Trends to Know

By |2025-08-25T13:30:53-06:00January 30th, 2021|Category Leadership, Podcast, Video|

Enhance collaboration with your retail partners by learning what retailers really want to succeed and thrive in the marketplace. Retailers want #1 Increase Shopper Foot Traffic #2 A Competitive Advantage In Their Market #3 A Reasonable Profit. Leverage your ability to fill these voids and win at retail.  [...]

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29 01, 2021

Look For And Close Category Gaps For Success

By |2025-08-25T13:29:14-06:00January 29th, 2021|Category Leadership, Podcast, Video|

Learn how to look for and close category gaps and opportunities in the retail market to boost sales and customer satisfaction. Look beyond your brand to identify strategic opportunities to help grow category sales. Leverage that with retailers to gain incremental opportunities others overlook. [...]

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28 01, 2021

How To Create A Sustainable Advantage For Your Business

By |2025-08-25T13:27:41-06:00January 28th, 2021|Category Leadership, Podcast, Video|

Learn how to create a sustainable advantage for your business by understanding your competitors' strategies and practices. To create a sustainable advantage, thoroughly understand your competitors’ strategies. Analyze their go-to-market, promotional, and merchandising approaches to identify patterns and opportunities for differentiation.  [...]

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27 01, 2021

Master Story Telling The Power Of A Unified Voice

By |2025-08-25T13:26:05-06:00January 27th, 2021|Category Leadership, Podcast, Video|

Unlock the potential of storytelling Master storytelling with a unified voice to captivate and engage your audience effectively. Effective brand storytelling is crucial for communicating value to customers and retailers. Consistent messaging across all channels is vital to avoid confusion and deductions. [...]

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26 01, 2021

How To Develop Performance Indicators for Success

By |2025-08-25T13:24:33-06:00January 26th, 2021|Category Leadership, Podcast, Video|

Learn how to develop performance indicators to maximize results in retail execution. Discover effective KPI strategies. Key performance indicators (KPIs) are crucial for flawless retail execution. They should cover customer-facing aspects like distribution, merchandising, pricing, and promotion.

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25 01, 2021

How To Ensure Flawless Execution Using Scorecards

By |2025-08-25T13:22:50-06:00January 25th, 2021|Category Leadership, Podcast, Video|

Learn how to ensure flawless execution using scorecards to track objectives and delegate tasks effectively. Scorecards are a powerful project management tool that breaks down complex projects into manageable tasks. They help coordinate responsibilities, timelines, and dependencies, ensuring flawless execution. [...]

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24 01, 2021

How To Use Management By Objective To Boost Sales

By |2025-08-25T13:21:11-06:00January 24th, 2021|Category Leadership, Podcast, Video|

Learn how to use Management By Objective (MBO) to maximize sales effectively and streamline your business strategy. MBO’s are a tool to develop, motivate, and maintain a highly efficient team. MBO’s helps align everyone towards common goals, improve employee performance, and deliver predictable results. [...]

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