Trade Marketing ROI Increase

Over 70% of trade spending is ineffective and useless.  Minimize excessive slotting and menu fees and determine optimal pricing.  Avoid retailers, brokers and distributor viewing your brand as an ATM.  Reach new loyal customers with targeted actionable insights and strategies that get results.

29 01, 2019

Maximize Promotion Effectiveness for Increased Sales

By |2025-08-23T18:18:22-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Unlock the secrets to maximize promotion effectiveness and boost your brand's sales with strategic trade marketing insights. Effective trade marketing, particularly promotions, requires a deep understanding of customers and the category to differentiate brands and negotiate win-win deals with retailers. Brands should focus on personalization, consistency, and clear communication of [...]

24 01, 2019

Use Strategies Brands Overlook for Growth

By |2025-08-23T18:16:23-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

Discover how to use strategies brands overlook for innovative sales techniques that drive growth and enhance brand health. Understanding brand health, measured by category growth contribution, is crucial for small brands to differentiate themselves from larger ones. This involves increasing category contribution, optimizing distribution, and running targeted promotions. [...]

13 11, 2018

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

By |2025-08-23T16:32:07-06:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the competitive retail industry. He emphasizes the importance of adaptability, quick decision-making, authenticity in resonating with customers, customer value and unique [...]

4 10, 2018

Maximize Trade Marketing ROI Essential Tips and Tricks

By |2025-08-23T15:54:52-06:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Elevate your brand by maximizing trade marketing ROI. Learn effective tactics for getting products into shoppers' hands. Trade marketing, includes everything to get products into shoppers’ hands. It is crucial for brand success. Measuring its effectiveness is challenging.  While promotions increase sales, many are ineffective, diluting brand contribution and failing [...]

30 08, 2018

Know Your Brand Health for Long-Term Success

By |2025-08-23T14:22:12-06:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Explore ways to know your brand health and boost your brand strategy for better performance and sales growth. The health of a brand is measured by its ability to drive profitable sales at retail, not by the size of its bank account. Promotions build awareness and drive sales, most are [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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