Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.

Top 10 Strategies To Build Sustainable Sales And Profits
Want The Top 10 Strategies To Build Sustainable Sales And Profits?
Nothing happens until someone buys your products and shoppers can’t buy what they can’t find. To grow sustainable sales and profits, brands need to become experts in their core customers and their retail partners, maximize their product assortment and merchandising, and optimize their trade spending. This guide contains the secret to getting your product onto more store shelves and into the hands of more shoppers.
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I am in the process of rebranding.
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