What You Need To Know
Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s
Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its [...]
How To Plan And Forecast Sales In Uncertain Times
Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and [...]
Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That
Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with [...]
Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe
Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with [...]
How To Future Proof Your Brand In Uncertain Times
Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of [...]
The Power Of Networking to Boost Brands Together
Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights [...]
Digital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital
Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for [...]
Compostable Packaging Can Increase Sales and Loyalty
Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including [...]
Use Sustainable Packaging To Grow Sales & Amplify Your Mission
Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental [...]
Use Sustainable Packaging To Grow Sales & Amplify Your Mission, Kelly Williams with Futamura
Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental [...]