Blog2025-10-14T11:20:12-06:00

What You Need To Know

2003, 2020

Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That

By |March 20th, 2020|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That

Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with [...]

1703, 2020

Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe

By |March 17th, 2020|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe

Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with [...]

1003, 2020

How To Future Proof Your Brand In Uncertain Times

By |March 10th, 2020|Categories: Category Leadership, Podcast, Video|Tags: , |Comments Off on How To Future Proof Your Brand In Uncertain Times

Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of [...]

503, 2020

The Power Of Networking to Boost Brands Together

By |March 5th, 2020|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on The Power Of Networking to Boost Brands Together

Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights [...]

303, 2020

Digital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital

By |March 3rd, 2020|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Digital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital

Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for [...]

2602, 2020

Compostable Packaging Can Increase Sales and Loyalty

By |February 26th, 2020|Categories: Podcast, Resource Integration, Video|Tags: , |Comments Off on Compostable Packaging Can Increase Sales and Loyalty

Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including [...]

2502, 2020

Use Sustainable Packaging To Grow Sales & Amplify Your Mission

By |February 25th, 2020|Categories: Resource Integration, Video, Webinar|Tags: |Comments Off on Use Sustainable Packaging To Grow Sales & Amplify Your Mission

Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental [...]

2502, 2020

Use Sustainable Packaging To Grow Sales & Amplify Your Mission, Kelly Williams with Futamura

By |February 25th, 2020|Categories: Podcast, Resource Integration, Video|Tags: , |Comments Off on Use Sustainable Packaging To Grow Sales & Amplify Your Mission, Kelly Williams with Futamura

Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental [...]

1902, 2020

How To Gain A Competitive Edge In Business Today

By |February 19th, 2020|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on How To Gain A Competitive Edge In Business Today

Learn how to gain a competitive edge in business with simple strategies that ensure your brand's success and sustainability. Focus is the key difference between thriving and struggling brands. Founders [...]

1802, 2020

Turn Industry Insights Into Growth Drivers and Trends, Jon Springer with Winsight

By |February 18th, 2020|Categories: Podcast, Resource Integration|Tags: , |Comments Off on Turn Industry Insights Into Growth Drivers and Trends, Jon Springer with Winsight

Gain competitive advantage with industry insights into growth drivers Stay proactive with expert market trend analysis. Jon Springer, a grocery industry expert, about the importance of customer-centricity, technology, and understanding [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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