Blog2025-10-14T11:20:12-06:00

What You Need To Know

1712, 2019

Tools To Ensure Sales Success with Scorecards

By |December 17th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Tools To Ensure Sales Success with Scorecards

Explore the essential tools to ensure sales success and enhance your retail execution with effective scorecards and KPI’s. Scorecards are a project management tool that helps brands track progress, ensure accountability, and execute their [...]

1012, 2019

Maximize Trade Marketing ROI for Business Growth, Kurt Kaiser with ViaggioTrade

By |December 10th, 2019|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on Maximize Trade Marketing ROI for Business Growth, Kurt Kaiser with ViaggioTrade

Unlock the secrets to maximizing trade marketing ROI and gain a sustainable advantage in sales and profits. This podcast episode explores trade marketing, emphasizing its importance for brand growth and highlighting the ineffectiveness of [...]

312, 2019

What is Trade Marketing Maximizing Revenue, Kurt Kaiser with ViaggioTrade

By |December 3rd, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on What is Trade Marketing Maximizing Revenue, Kurt Kaiser with ViaggioTrade

Explore what trade marketing is and see why it is crucial for brands to optimize their trade spending to enhance revenue. Trade marketing, managing trade spending to introduce products to new consumers, is crucial [...]

2611, 2019

Be An Authentic Brand That Shoppers Trust, Emily Soccorsy & Justin Foster with Root + River

By |November 26th, 2019|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on Be An Authentic Brand That Shoppers Trust, Emily Soccorsy & Justin Foster with Root + River

Learn how to be an authentic brand that resonates with shoppers and aligns with their values. Emily and Justin, founders of Root + River, believe authentic branding is crucial for [...]

1911, 2019

Become An Indispensable Brand for Customers, Mitch Duckler with FullSurge

By |November 19th, 2019|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on Become An Indispensable Brand for Customers, Mitch Duckler with FullSurge

Learn how to become an indispensable brand that customers cannot live without. Discover essential branding strategies today. Understand customer perception and how it shapes brand positioning. The podcast highlights the need for brands to [...]

1211, 2019

Food Business Success Strategies for Thriving Brands, Sari Kimbell with Food Business Success

By |November 12th, 2019|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Food Business Success Strategies for Thriving Brands, Sari Kimbell with Food Business Success

Unlock the secrets to Food Business Success strategies: build a strong foundation and connect with your community to thrive. Sari Kimbell from Food Business Success, shares her journey from the restaurant industry to consulting [...]

511, 2019

Sales Success Customer First Strategies for Brands, Mike Forbes with Alter Eco

By |November 5th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Sales Success Customer First Strategies for Brands, Mike Forbes with Alter Eco

Unlock Sales Success with Customer First Strategies Learn how aligning brand values enhances trade marketing effectiveness. Mike Forbes, CEO of Alter Eco Foods, discusses the company’s commitment to sustainability and eco-friendly practices in the [...]

2910, 2019

Creative Produce Solutions – Building Blocks For The Products You Buy, Kristyn Lawson with Krissy Farms

By |October 29th, 2019|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on Creative Produce Solutions – Building Blocks For The Products You Buy, Kristyn Lawson with Krissy Farms

Uncover the significance of Creative Produce Solutions in connecting consumers to the origins and qualities of their food. Krissy Farms produces premium, accessible purees from locally sourced, organic produce. The brand has expanded its [...]

2210, 2019

Sustainable Brand Growth Strategies for Success, Katie Mleziva with Real Food Brands

By |October 22nd, 2019|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Sustainable Brand Growth Strategies for Success, Katie Mleziva with Real Food Brands

Explore the secrets of sustainable brand growth Learn how successful brands align products with customer needs for lasting success. Katie, from Real Food Brands, discusses her journey from big food to natural food and [...]

1510, 2019

Edible Upcycling Eliminate Food Waste Responsibly, Dan Kurzrock with ReGrained

By |October 15th, 2019|Categories: Podcast, Product Performance, Video|Tags: , |Comments Off on Edible Upcycling Eliminate Food Waste Responsibly, Dan Kurzrock with ReGrained

Explore how edible upcycling can eliminate food waste by transforming discarded ingredients into high fiber, high protein foods. ReGrained, founded by Daniel Kurzrock, upcycles spent grain from breweries into high-protein, high-fiber flour. The company [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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