Blog2025-10-14T11:20:12-06:00

What You Need To Know

910, 2019

Win Over Future Shoppers with Ethical Practices, David Lemley with Retail Voodoo

By |October 9th, 2019|Categories: Podcast, Sales Story Optimization, Video|Tags: , |Comments Off on Win Over Future Shoppers with Ethical Practices, David Lemley with Retail Voodoo

Unlock the secrets to winning over future shoppers. Explore how ethical practices can enhance your brand growth sustainably. Brands should educate retailers about their unique consumers and the value of their products to differentiate [...]

110, 2019

Accelerate Sales With Expert Advice for Brands, Daniel Karsevar with Plant Based Solutions

By |October 1st, 2019|Categories: Category Leadership, Podcast, Video|Tags: , |Comments Off on Accelerate Sales With Expert Advice for Brands, Daniel Karsevar with Plant Based Solutions

Transform your business strategy with expert advice to accelerate sales. Learn how to effectively get products on more shelves. Leverage the importance of a compelling story for retailers and highlights [...]

110, 2019

Trade Management Essentials To Grow And Scale Your Brand

By |October 1st, 2019|Categories: Article, Trade Marketing ROI Increase|Tags: |Comments Off on Trade Management Essentials To Grow And Scale Your Brand

The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that [...]

2409, 2019

Mastering In-Store Execution for Trade Marketing, Yuval Selik & Christopher Ambarian with Promomash

By |September 24th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Mastering In-Store Execution for Trade Marketing, Yuval Selik & Christopher Ambarian with Promomash

Unlock the secrets to mastering in-store execution and boost your trade marketing ROI effectively and efficiently. This podcast episode discusses maximizing trade marketing ROI, particularly through in-store demos. It highlights the importance of data-driven [...]

1709, 2019

Creative Disruptive Retail Strategies to Win Customers, Mike Fogarty with Choice Market

By |September 17th, 2019|Categories: Category Leadership, Podcast|Tags: , |Comments Off on Creative Disruptive Retail Strategies to Win Customers, Mike Fogarty with Choice Market

Explore innovative and creative disruptive retail strategies that put shoppers' desires at the forefront of retail success. Choice Markets, a hybrid grocery, convenience, and fast-casual store, was founded by Mike, inspired by his experiences [...]

1009, 2019

Effective Trade Show Strategies for Maximum Impact

By |September 10th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Effective Trade Show Strategies for Maximum Impact

Uncover effective trade show strategies to maximize sales and make the most of your marketing investment at events. Trade shows are a valuable opportunity for brands to connect with retailers and consumers, potentially leading [...]

309, 2019

Maximize Sales With A Solid Business Plan Today, Michael J. O’Donnell with The Belmullet Food and Beverage Group

By |September 3rd, 2019|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on Maximize Sales With A Solid Business Plan Today, Michael J. O’Donnell with The Belmullet Food and Beverage Group

Unlock your brand’s potential. Maximize sales with a solid business plan that outlines your roadmap to success. A well-crafted business plan is essential for brand success, especially for startups. It should include a clear [...]

2708, 2019

Amplify Sales with Effective Broker Management Strategies

By |August 27th, 2019|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on Amplify Sales with Effective Broker Management Strategies

Unlock strategies to amplify sales with broker management and enhance your brand's performance in the market. Never hand the keys to your business to anyone. Brokers, as external sales forces, can be cost-effective but [...]

2208, 2019

Three Steps to Trade Show Success

By |August 22nd, 2019|Categories: Article, Sales Funnel Magnification|Tags: |Comments Off on Three Steps to Trade Show Success

Trade shows can be a huge distraction and expense for retailers, but they don’t need to be. You can maximize these opportunities to gain a competitive advantage in your market.The original purpose for trade [...]

2008, 2019

Trade Marketing Strategies That Grow Sales and Profits

By |August 20th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Trade Marketing Strategies That Grow Sales and Profits

Unlock the potential of your brand with trade marketing strategies that grow sales and maximize your promotional ROI. The future of retail is changing, with shoppers having more choices and brands needing to personalize [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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