Larger brands tend to talk at their shoppers and not to them. One of the core strengths of natural is our ability to create a community around inspirational brands and important causes.
The challenge is that traditional strategies frequently commoditize shoppers grouping them into similar buckets. Your shoppers want to be valued, respected, and appreciated. Like the saying – walk a mile in someone else’s shoes, we need to connect with our shoppers on all levels where they are at. Your trade marketing strategies need to be laser-focused speaking directly to each of your shoppers. Your goal should be to develop a personalized intimate relationship with them. This is the focus of this week's podcasts (session 89 & 90), my free Turnkey Sales Story Strategies course, my NatchCom talk, and future courses.
The primary focus of my podcast, articles, and courses are to help you get your products onto more retailer’s shelves and into the hands of more shoppers. Goal setting is the foundation of every strategy I teach. It can give you a substantial competitive advantage while saving you valuable time and money.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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