How To Calculate The TRUE ROI From A Promotion
By Daniel Lohman, CPSA|2025-09-14T18:29:21-06:00May 15th, 2020|Brand Engagement, Sales Story Optimization, Webinar|
About the Author: Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Retail Solved (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Connect with me on LinkedIn.