What is trade marketing and what are the benefits of trade marketing? Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers [...]
The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that 25% of a brand's gross sales are tied to their trade management budget. The challenge is that over 70% of [...]
Trade shows can be a huge distraction and expense for retailers, but they don’t need to be. You can maximize these opportunities to gain a competitive advantage in your market.The original purpose for trade shows was for brands to display and introduce new products to retailers. This is where retailers would typically order new [...]
Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing. This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. The 11 Most Important Things Retailers REALLY Want #1 A [...]
This past week I had the privilege of attending and contributing to NatchCom for the first time. NatchCom is an event that brings together industry thought leaders in the digital and e-commerce space primarily focused on natural better-for-you brands. I have long since maintained that brands need to have a multi-channel strategy. The old way of [...]
The retail landscape is changing. There is a seismic shift in the way consumers shop. Shoppers have unlimited choices when it come to where they spend their hard-earned money. Retailers who follow these simple steps will gain a significant sustainable competitive advantage. Retailers cannot possibly be experts in everything they sell and in [...]
Proteins will continue to grow in importance. Brands that remain laser focused on their shoppers will have a sustainable competitive advantage. Shoppers are looking for more protein in their foods. According to Nielsen, 61% of shoppers are looking for foods that are high in protein*. Protein is one of the primary factors shoppers consider [...]
The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]
Are you committing retail malpractice? Don’t ignore healthy center store products. Most of us grew up believing that the healthy products could only be found along the parameter of the store. We were taught that any of the products in the center the store were either highly processed, chemically enhanced, or contained artificially fortified [...]
