You may have been told that you need sales performance reports to better manage your natural business, but where do you start? That makes sense and it sounds like a good idea, but where do you begin? First, it’s important to understand that not all reports are useful and that the wrong reports will [...]
Natural products can now be found on retailer’s shelves across all channels. In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]
The term “natural” used to be the industry standard highlighting the better-for-you aspect of products and their ingredients. It signified that the product was from nature or all natural. It implied trust, quality, and purity. The term went “viral” and every brand jumped on the natural bandwagon, including brands whose packaging was typically healthier [...]
Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute that natural retailers “do [...]
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]
Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby. This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]
Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. [...]
