Think of your brand as a blank canvas. What do you what your current and future shoppers to see when they look at it? Does your brand personify all the things you think it should? Does it have a clear and compelling message that is memorable? If not, then this week’s tip and podcast [...]
Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy. Today's podcast focus is about your [...]
The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. Every architect or contractor knows that the strength of any building lies [...]
Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your packaging needs to stand out against competitors, it needs to tell a compelling story about your brand that resonates with [...]
Packaging is the face of your brand. Not only does it identify your product on the shelf, but also tells the consumer a lot about the product inside. Your packaging should clearly communicate everything you want your brand to represent: quality, health, integrity, uniqueness, etc. Packaging can do a lot more for your brand than [...]
Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category. Trade spending includes everything needed to get [...]
Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's story is to share with you the hottest trend in all of retail and dispel the many [...]
Brand health is the strength of your brand. It’s calculated by the amount of trust and confidence consumers have in it. It’s measured by your distribution and your sales - your ACV (all commodity volume). Effectively it's what you take to the bank. Tradeshows and industry events that align brands with retailers can help [...]
Innovation is the key to every brand’s success BUT there is a night-and-day difference between innovation in mainstream and natural. This is because true natural product innovation is what's responsible for the sustainable growth across all categories. It sets you apart from your mainstream competitors because natural brands have a more intimate relationship with [...]
New healthy focused product innovation is the fuel that's growing natural product sales. The natural channel is the R&D of the entire healthy better-for-you industry. This is because natural brands and retailers have a close personal relationship with their core shoppers. Thousands of new products are launched every year with most of them failing. I’ve [...]
