Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

14 04, 2015

Building Sustainable Private Label Sales In Any Economy

By |2025-09-02T19:23:37-06:00April 14th, 2015|Brand Engagement, Video|

Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price.  Consumers are willing to pay for quality products that meet their needs. Private Label messaging needs to do a better job at connecting with consumers. Learn strategies to build sustainable Private [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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