Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

23 01, 2021

Be Laser Focused Say No to Distractions and Thrive

By |2025-08-25T13:19:35-06:00January 23rd, 2021|Category Leadership, Podcast, Video|

Master the art of focus. Discover how to be laser focused and eliminate distractions that affect your success. Distractions hinder business success, impacting work quality and customer satisfaction. Effective delegation to a capable team allows leaders to focus on critical tasks, preventing derailment and fostering brand growth. [...]

22 01, 2021

Maximize Productivity Prioritize Important Tasks

By |2025-08-25T13:17:58-06:00January 22nd, 2021|Category Leadership, Podcast, Video|

Learn to maximize productivity by prioritizing important tasks and blocking time effectively to boost your efficiency. Most leaders loath aspects of building a business and therefore don’t give it the focus and attention it requires. This can derail your brand before you gain traction. Learn how to make this a strength. [...]

21 01, 2021

How To Know The Value Of Your Promotions An Effective Strategy

By |2025-08-25T12:46:37-06:00January 21st, 2021|Category Leadership, Podcast, Video|

Learn how to know the value of your promotions and prioritize trade marketing to boost sales and reduce waste. 70% of promotional spending is wasted or ineffective. Become a trade marking expert so you can maximize your promotional effectiveness for you and the retailer. [...]

20 01, 2021

Knowledge Is Power How To Win At Retail Effectively

By |2025-08-25T12:48:37-06:00January 20th, 2021|Category Leadership, Podcast, Video|

Gain insights on winning at retail. Knowledge is power in this industry, and understanding the market is crucial to your success. Retailers need your eyes and ears to know what is going on in the market. Leverage your relationships to gain incremental opportunities not available to others.  [...]

18 01, 2021

How To Make And Sell Products Your Customers Want

By |2025-08-25T12:39:03-06:00January 18th, 2021|Category Leadership, Podcast, Video|

Learn how to make and sell products your customers want to buy to drive profitable trends in your business. Building a thriving online community of loyal customers is crucial for brand success. This community can provide valuable insights into product innovation, helping brands create products that customers want to buy. [...]

17 01, 2021

How To Use Fact-Based Selling For a Competitive Edge

By |2025-08-25T12:36:38-06:00January 17th, 2021|Category Leadership, Podcast, Video|

Learn how to use fact-based selling to give your brand a sustainable edge through advanced category management techniques. Advanced category management is the art and science of getting your products into the hands of your ideal shoppers. Becoming an expert in your customers is the first step. Learn how to leverage this at retail.  [...]

16 01, 2021

How To Use Data Analytics for a Competitive Edge

By |2025-08-25T12:35:08-06:00January 16th, 2021|Category Leadership, Podcast, Video|

Unlock future sales and profits with data analytics. Discover how to use data analytics effectively in your business strategy. Data analytics is crucial for effective category management and fact-based selling and enhancing relationship-based selling. Go beyond canned top line reports to gain an edge.  [...]

15 01, 2021

How To Become A Trusted And Respected Retailer Partner Today

By |2025-08-25T12:33:14-06:00January 15th, 2021|Category Leadership, Podcast, Video|

Unlock the secrets on how to become a trusted and respected retailer partner for success in the competitive marketplace. Becoming a category leader involves understanding the retailer’s customer, their shopping journey, and how your brand influences their buying decisions. 

14 01, 2021

Identify Your Ideal Retail Partner Including On-Line

By |2025-08-25T12:31:22-06:00January 14th, 2021|Category Leadership, Podcast, Video|

Discover strategies to identify your ideal retail partner, both in-store and online, for effective brand growth. Choosing the right retailers is crucial for brand success, focusing on those that attract your ideal customer and where you can provide support.

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Promotion Efficiency Calculator - How effective is your trade spending?

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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