Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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