I’ve always believed that true wisdom comes from knowing where to find answers to your most pressing questions. Book smarts vs. street smarts. Today we can research just about anything on Google but the responses are cold, impersonal, and they lack experiential wisdom. There are some who know, or believe they know, everything. Their [...]
Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guide for [...]
Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story. Thank you for listening. I really appreciate you tuning in. [...]
The future demands creative out-of-the box strategies to solve global hunger, protect our precious resources, and improve global health. Today’s story is about a brand who has embarked on this bold mission with a commitment to build a better food system. Today's story's about an innovative brand that has a really [...]
Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage. On this podcast, we spend a lot of time talking about brands, brand strategy as well as [...]
Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]
To get your brand on a retailer's shelf you need to convince them that your product will help them make more money. Sounds simple, right? Not so fast. First, you must have a compelling retailer sales story. Retailers need and want brands willing and able to help them drive sustainable sales. Gain a competitive [...]
The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This [...]
An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect [...]
Customers want what they want when they want it. If they can’t find what they are looking for, they will shop your competition or buy your competitor’s products. Consumers typically shop at many stores across several channels to find all the items on their shopping list. The objective of every savvy retailer is to [...]
