Distribution Expansion

Shoppers can’t purchase your brand if they can’t easily find it.  If they can’t find it, then the retailer’s market basket suffers.  It’s not enough to simply have distribution.  You must also be able to identify key opportunities to gain distribution. Increase your sales with an effective distribution strategy that removes the shopper guesswork and increases retailer foot traffic.

26 05, 2017

Take the mystery out of getting your products found – why your shelf presence matters

By |2019-03-23T18:20:50-06:00May 26th, 2017|Distribution Expansion|

Shoppers can’t buy what they can’t find. Seems obvious but most brands fail to make it easy for shoppers to find their products on retailer’s shelves, even with a single chain. This includes the way they are merchandised and the stores they are sold in. Both are critical to every brand’s success. We’ve all [...]

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22 02, 2017

Avoid out-of-stocks to build shopper loyalty

By |2019-03-23T20:12:22-06:00February 22nd, 2017|Distribution Expansion|

Manufacturers lose tens of billions of dollars each year due to out of stocks. Reduce out-of-stocks, lost sales, and annoyed customers with this advice. Balancing shopper demand with controlling inventory has always been a struggle. Despite all available technology, shelves continually go empty during promotions.  This happens in all channels and with almost all [...]

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