The fastest way to lose runway isn’t bad product—it’s not understanding how your business actually works. In Day 2 of 30 Days to Profitable CPG Growth, I break down why founders avoid the financials, operations, and retail mechanics that determine success. You’ll learn how misunderstanding sales, velocity, and execution caps growth, why guessing kills [...]
Most food brands don’t fail because of product—they fail because the foundation cracks under growth. In Day 1 of 30 Days to Profitable CPG Growth, I explain why scaling without strong fundamentals quietly destroys margins, forecasts, and retailer trust. You’ll learn how distraction hides the real growth drivers, why foundations must be revisited continuously, [...]
Most food brands don’t fail because of product—they fail because the foundation cracks under growth. In Day 1 of 30 Days to Profitable CPG Growth, I explain why scaling without strong fundamentals quietly destroys margins, forecasts, and retailer trust. You’ll learn how distraction hides the real growth drivers, why foundations must be revisited continuously, [...]
Trade spend often fails for emerging CPG brands due to a lack of strategy, leading to excessive spending and reduced profitability. This episode explores the five main reasons for trade spend failure, including a lack of understanding of true costs, incomplete promotion agreements, and promoting the wrong SKUs. By implementing a fully loaded cost [...]
Emerging CPG brands often fail to secure retail placement because they focus on pitching their product rather than demonstrating how it contributes to the retailer’s category growth. Retailers prioritize products that increase basket size, drive traffic, and differentiate their assortment. To succeed, brands must align with retailer strategies, understand shopper behavior, and showcase how [...]
The podcast “Bulletproof Your CPG Brand” focuses on helping emerging CPG brands extend their runway and boost sales. The host, Dan Lohman, emphasizes the importance of protecting the value these brands create, rather than solely focusing on velocity. He highlights three strategies, including fixing promotion agreements and deductions, to achieve this goal. The show [...]
Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands in the food industry. They advocate for a transparent and collaborative distribution model, emphasizing the need for accurate information about [...]
Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands in the food industry. They advocate for a transparent and collaborative distribution model, emphasizing the need for accurate information about [...]
Explore Retail Horror Stories - How To Avoid Problems That Derail Brands and learn from real-life marketing failures. Distributors should be strategically chosen to ensure products are placed in stores where the target customers shop. Brands should own their go-to-market strategy and have a robust business plan to guide growth [...]
Unlock effective strategies to help natural brands grow and scale globally in today's challenging market landscape. Charlie, with expertise in marketing, sales, and brand building, coupled with Mr. Lee’s global reach, provides valuable insights for brands seeking growth. Charlie’s journey highlights the importance of adaptability and a passion for entrepreneurship in the food industry. [...]
