Proper merchandising is the most important aspect of any brands success. The key to effective merchandising includes consumers being able to easily find your brand on retailer shelves.
The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.
Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.
