BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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11 10, 2017

Effective Merchandising Strategies To Grow Sales & Shopper Loyalty, Mat Brogie With Repsly

By |2025-06-01T16:01:19-06:00October 11th, 2017|Merchandising Effectiveness, Podcast|

This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising.  I spoke with an expert who works with thousands of companies and their merchandisers.  This week I spoke with Mat Brogie.  Mat is the COO of Repsly, a company with [...]

4 10, 2017

Brand Strategies To Drive Sales At Retail, Bill Bishop With Brick Meets Click

By |2025-06-01T15:47:29-06:00October 4th, 2017|Podcast, Sales Funnel Magnification|

Today I'm excited to introduce you to the guy that I think is the thought leader in our industry. His name is Bill Bishop, and for those of you who don't know him, he's the chief architect of Brick Meets Click. Bill Bishop is the thought [...]

27 09, 2017

Top 10 strategies to build sustainable sales and profits

By |2025-06-01T15:45:50-06:00September 27th, 2017|Brand Engagement, Podcast|

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find.  The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales.  It is the key to more organic [...]

21 09, 2017

Bulletproof Your Brand: The Why – Why this matters

By |2025-06-01T15:44:25-06:00September 21st, 2017|Podcast, Sales Story Optimization|

I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all! Bulletproof Your Brand is applying the advanced best practice strategies that come from True Category Management and focusing them [...]

21 09, 2017

Check list for Entrepreneurial Brands

By |2025-06-01T15:35:55-06:00September 21st, 2017|Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell [...]

13 09, 2017

Strategies to help your natural organic brand stand out on a crowded retailers shelf

By |2025-06-01T15:38:56-06:00September 13th, 2017|Merchandising Effectiveness, Podcast|

Thank you for joining me for the second episode of the Bulletproof Your Brand podcasts.  Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward. I first want to [...]

13 09, 2017

How to confidently grow and scale your brand

By |2025-06-01T15:42:54-06:00September 13th, 2017|Brand Engagement, Podcast|

Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me [...]

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