BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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22 09, 2021

Where To Find New Shoppers To Grow Your Business, Diana Fry with Retail Voodoo and Gooder

By |2025-09-02T08:07:16-06:00September 22nd, 2021|Brand Engagement, Podcast, Sales Story Optimization|

Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry,  Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you [...]

21 09, 2021

Simple Strategies To Easily Attract The Perfect Buyer Now, Tracy Enos with Linked Acceleration

By |2025-09-02T08:07:38-06:00September 21st, 2021|Brand Engagement, Podcast, Sales Funnel Magnification|

Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highlights a creative strategy to engineer business opportunities for busy executives. This is how you attract the perfect buyers [...]

20 09, 2021

How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade with Retail Performance Group

By |2025-09-02T08:08:00-06:00September 20th, 2021|Brand Engagement, Category Leadership, Podcast, Sales Story Optimization|

Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. [...]

19 09, 2021

Leverage Local Resources to Get a Competitive Edge, Michael Bevis with City County Of Denver

By |2025-09-02T08:08:16-06:00September 19th, 2021|Podcast, Resource Integration, Video|

Discover how to leverage local resources to get a competitive edge for your brand Unlock hidden opportunities in your community. The City of Denver’s Office of Economic Development and Opportunity supports businesses through resources like programming, education, mentorship, financial assistance, and workforce development.  [...]

13 09, 2021

Effective Deduction Management Strategies To Maximize Revenue, Yuval Selik with Promomash

By |2025-09-02T08:08:36-06:00September 13th, 2021|Podcast, Trade Marketing ROI Increase, Video|

Discover effective deduction management strategies to maximize cashflow and sales for your brand and avoid financial pitfalls. Effective deduction management is crucial for maximizing cash flow and sales. Brands can optimize trade promotion strategies, reduce deductions, and reinvest in growth by seeking help from experts. [...]

16 08, 2021

Strategies To Explode Sales And Eliminate Risk Today, Ron Karr with Velocity Mindset®

By |2025-09-02T08:08:52-06:00August 16th, 2021|Podcast, Sales/Profit Growth, Video|

Unlock proven strategies to explode sales and eliminate risk in your business Achieve your sales objectives with confidence. Ron Karr with Velocity Mindset® walks you through his book highlighting How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results―Faster. He emphasizes the importance of purpose-driven velocity in business, highlighting the need for direction and [...]

6 06, 2021

Why A Data Driven e-Commerce Strategy Is Essential, Mike Begg with AMZ Advisers

By |2025-09-02T08:09:05-06:00June 6th, 2021|Brand Engagement, Podcast, Video|

Discover why a data driven e-Commerce strategy is critical to your success and learn how to enhance your brand's growth. Amazon is a valuable sales channel for brand awareness and discovery, but building a brand and scaling require capturing customer information and leveraging it for email marketing and retargeting. Consistent branding across all platforms, [...]

31 05, 2021

How To Build A Connected Community for Shoppers, Michael Haase with Plant Jammer

By |2025-09-02T08:09:21-06:00May 31st, 2021|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Learn how to build a connected community and gain loyal shoppers with unique experiences and personalized brand engagement. Plant Jammer, a recipe app, uses AI to create personalized recipes and connect brands with customers. The app allows users to search for recipes based on their ingredients and dietary needs, providing brands with valuable data [...]

24 05, 2021

Market Domination Begins With Knowing Your Customer, Seth Greene with Market Domination LLC and The Sharkpreneur Podcast

By |2025-09-02T08:09:36-06:00May 24th, 2021|Podcast, Sales/Profit Growth, Video|

Unlock market domination by knowing your ideal customer. Focus on a micro-niche to drive growth and resonate with your audience. Seth Greene with Market Domination LLC and The Sharkpreneur Podcast, a business strategist, emphasizes the importance of niche targeting, authenticity, and customer-centricity for business growth. He helps businesses identify their target markets, automate marketing, [...]

5 04, 2021

Explode Sales By Unlocking Your Profitability Now, Doug Brown with Business Success Factors

By |2025-09-02T08:09:50-06:00April 5th, 2021|Podcast, Sales/Profit Growth, Video|

Ready to take your sales to new heights? Learn to explode sales by unlocking your profitability and transforming your brand. The natural foods industry needs to break free from rinse and repeat strategies to drive innovation and growth. This involves aligning goals, fostering a culture of innovation, and providing value through product benefits and [...]

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