BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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22 01, 2021

Maximize Productivity Prioritize Important Tasks

By |2025-09-02T08:12:21-06:00January 22nd, 2021|Category Leadership, Podcast, Video|

Learn to maximize productivity by prioritizing important tasks and blocking time effectively to boost your efficiency. Most leaders loath aspects of building a business and therefore don’t give it the focus and attention it requires. This can derail your brand before you gain traction. Learn how to make this a strength. [...]

21 01, 2021

How To Know The Value Of Your Promotions An Effective Strategy

By |2025-09-02T08:12:41-06:00January 21st, 2021|Category Leadership, Podcast, Video|

Learn how to know the value of your promotions and prioritize trade marketing to boost sales and reduce waste. 70% of promotional spending is wasted or ineffective. Become a trade marking expert so you can maximize your promotional effectiveness for you and the retailer. [...]

20 01, 2021

Knowledge Is Power How To Win At Retail Effectively

By |2025-09-02T08:12:58-06:00January 20th, 2021|Category Leadership, Podcast, Video|

Gain insights on winning at retail. Knowledge is power in this industry, and understanding the market is crucial to your success. Retailers need your eyes and ears to know what is going on in the market. Leverage your relationships to gain incremental opportunities not available to others.  [...]

19 01, 2021

How To Become An Expert In Your Retail Partner

By |2025-09-03T19:00:45-06:00January 19th, 2021|Category Leadership, Podcast, Video|

Master the art of how to become an expert in your retail partner for long-lasting and profitable partnerships. Retailers need your help. Savvy retailers will reward you if you help them get what they want - more traffic, more shoppers and more sales. Master the art of how to become [...]

18 01, 2021

How To Make And Sell Products Your Customers Want

By |2025-09-02T08:13:24-06:00January 18th, 2021|Category Leadership, Podcast, Video|

Learn how to make and sell products your customers want to buy to drive profitable trends in your business. Building a thriving online community of loyal customers is crucial for brand success. This community can provide valuable insights into product innovation, helping brands create products that customers want to buy. [...]

17 01, 2021

How To Use Fact-Based Selling For a Competitive Edge

By |2025-09-02T08:13:39-06:00January 17th, 2021|Category Leadership, Podcast, Video|

Learn how to use fact-based selling to give your brand a sustainable edge through advanced category management techniques. Advanced category management is the art and science of getting your products into the hands of your ideal shoppers. Becoming an expert in your customers is the first step. Learn how to leverage this at retail.  [...]

16 01, 2021

How To Use Data Analytics for a Competitive Edge

By |2025-09-02T08:13:50-06:00January 16th, 2021|Category Leadership, Podcast, Video|

Unlock future sales and profits with data analytics. Discover how to use data analytics effectively in your business strategy. Data analytics is crucial for effective category management and fact-based selling and enhancing relationship-based selling. Go beyond canned top line reports to gain an edge.  [...]

15 01, 2021

How To Become A Trusted And Respected Retailer Partner Today

By |2025-09-02T08:14:02-06:00January 15th, 2021|Category Leadership, Podcast, Video|

Unlock the secrets on how to become a trusted and respected retailer partner for success in the competitive marketplace. Becoming a category leader involves understanding the retailer’s customer, their shopping journey, and how your brand influences their buying decisions. 

14 01, 2021

Identify Your Ideal Retail Partner Including On-Line

By |2025-09-02T08:14:13-06:00January 14th, 2021|Category Leadership, Podcast, Video|

Discover strategies to identify your ideal retail partner, both in-store and online, for effective brand growth. Choosing the right retailers is crucial for brand success, focusing on those that attract your ideal customer and where you can provide support.

13 01, 2021

Use Clarity and Consistency to Amplify Your Brand

By |2025-09-02T08:14:25-06:00January 13th, 2021|Category Leadership, Podcast, Video|

Learn how to use clarity and consistency to amplify your message and simplify the customer journey for better sales. A confused mind always says no. Craft messaging that is simple, easy to understand and memorable to grow sales and profits. Use win-win selling strategies. [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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