BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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2 01, 2021

Understand How Your Business Works with Confidence

By |2025-09-02T08:16:48-06:00January 2nd, 2021|Category Leadership, Podcast, Video|

Understanding the roles and responsibilities of all team members is crucial for effective management and company growth. Siloed departments and lack of collaboration can lead to product failures and missed opportunities. Adopt advanced strategies, cross-train employees and leverage customer insights to gain a competitive advantage.  [...]

1 01, 2021

How To Launch & Scale A Profitable Food Business Step-by-Step

By |2025-09-02T08:17:01-06:00January 1st, 2021|Category Leadership, Podcast, Video|

Unlock the secrets to launching and scaling a profitable food business Start with a strong foundation and grow your brand. A robust business plan is crucial for any food business, whether new or established. It should be comprehensive, including growth goals, financial projections, and operational strategies. A well-crafted plan helps businesses stay focused, assess [...]

29 12, 2020

How To Profitably Scale A Food Business Successfully

By |2025-09-02T08:17:16-06:00December 29th, 2020|Category Leadership, Podcast, Video|

Unlock the secrets of how to profitably scale a food business and achieve prosperity with expert advice and strategies. Every business needs a healthy, sturdy, and solid foundation for long-lasting success. Learn the critical elements required to give your brand the unfair competitive advantage it deserves. 30 Days To Prosperity =  podcasts: 226-257.  [...]

21 12, 2020

Creative Strategies To Grow Sales And Improve Shopper Engagement

By |2025-09-03T18:34:40-06:00December 21st, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Learn how simple creative strategies can help grow sales and improve shopper engagement to maximize your brand's potential. Makeena is a free app that allows consumers to earn cash back and rewards for purchases. Brands can use the app to collect real-time [...]

20 12, 2020

Simple Creative Strategies To Grow Sales and Boost Engagement, Karen Frame with Makeena

By |2025-09-02T08:17:31-06:00December 20th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Learn how simple creative strategies can help grow sales and improve shopper engagement to maximize your brand's potential. Makeena is a free app that allows consumers to earn cash back and rewards for purchases. Brands can use the app to collect real-time [...]

13 12, 2020

How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

By |2025-09-02T08:17:46-06:00December 13th, 2020|Brand Engagement, Podcast, Video|

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting products, driven by consumers’ heightened focus on health and wellness. Brands must prioritize transparency, personalization, and simple ingredients to build [...]

6 12, 2020

How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro

By |2025-09-02T08:17:59-06:00December 6th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Explore effective strategies to boost shopper engagement and explode sales without relying on expensive promotions. Bonjoro, a tool for personalized video communication, helps businesses connect with customers, increase engagement, and drive sales. It integrates with CRM systems and triggers videos based on customer actions, fostering loyalty [...]

30 11, 2020

Distributor Horror Stories Fixing Food System Issues, Lois & Bob Gamerman with Soft Stuff Distributors

By |2025-09-02T08:18:11-06:00November 30th, 2020|Distribution Expansion, Podcast, Video|

Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands in the food industry. They advocate for a transparent and collaborative distribution model, emphasizing the need for accurate information about [...]

23 11, 2020

How To Explode Sales With Authentic Gratitude Strategies

By |2025-09-02T08:18:23-06:00November 23rd, 2020|Podcast, Shopper/Loyalty Engagement Enhancement|

iscover how to grow sales with authentic gratitude by building a connected community and engaging with your customers. Authentic gratitude is a powerful strategy to grow sales and build customer loyalty. By showing genuine appreciation for customers, businesses can differentiate themselves and create a competitive advantage. It encourages repeat business ultimately leading to a [...]

16 11, 2020

How Are Shoppers Navigating The Challenging Economy, Jessica Malach with Social Nature

By |2025-09-02T08:18:38-06:00November 16th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. Brands should adapt by prioritizing health, building direct relationships with consumers online, and engaging them in innovation strategies. [...]

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